LATAM Hubs Coalition
- Season: Season 1 (2025 H2)
- Funding: $117.000 cUSD + 20.000 Celo
- Status: FINAL
Author(s): Beni Bauer (@benibauer), Susanne Zarpellon (@szapelao), Ana (@0xflypeztic), Celo Colombia Team (@celocolombiano), Gerry Alvarez (@GerryAlvrz)
TLDR/Summary
During H2 2025, the LATAM HUBs Coallition (CeLatam, Celo Colombia, and Celo Mexico) successfully executed a coordinated, execution-first strategy focused on measurable on-chain impact, builder activation, and real-world usage, fully aligned with Celo Season 1 Intents.
CeLatam transitioned into a regional coordination and builder activation layer across Argentina and Brazil, shifting from awareness-led initiatives to developer-first growth tied to measurable on-chain outcomes. CeLatam supported the expansion of the local builder community (740+ members) and launched a builders-focused newsletter (635+ subscribers), which served as a funnel into hands-on programs including university workshops, Vibe Coding sessions, and multi-day bootcamps.
These initiatives were intentionally designed around build-to-learn formats, directly incentivizing deployment and real usage. As a result, participating builders delivered 19 smart contract deployments and generated +1000 attributable on-chain transactions, tracked via KarmaGAP, validating build-to-learn as the most effective conversion engine from education to on-chain activity.
In parallel, CeLatam co-hosted Celo Gather LATAM during Devconnect Buenos Aires alongside the Celo Regional Council, Celo Colombia, and Celo Mexico, using the event as a coordination and activation layer to onboard builders into active deployment pipelines rather than standalone awareness activities.
Celo Colombia focused on scaling real-world adoption of COPm (previous cCOP), the Colombian peso stablecoin, through mobile-first tooling (TuCOP), subsidies, events, and community incentives. Execution generated 120,000+ attributable on-chain transactions (growing from 83K in past report to 204K), $120,000+ USD in TVL in USTD/COPm Uniswap LP, and 1000+ new wallets with ~70% retention (holders of COPm growth from 10K to almost 13K). Education, promotion, engagement, and loyalty initiatives consistently translated into verifiable on-chain actions, positioning COPm as the leading on-chain currency in Colombia and establishing a replicable stablecoin adoption model for Latin America. In developed adoption Celo Colombia ran two educational focused builders programs and managed to onboard 50 new developers and they submitted their projects to Proof of Ship Program reflecting this in Karma GAP and Dune Dashboards.
Celo Mexico fully executed Season 1 as a builder-first, Proof of Ship–driven hub, delivering auditable results through Academy → Buildathon → Mentorship pipelines. Outcomes included 27 builders onboarded, 28 smart contracts deployed, +1,109 on-chain transactions, and validation of Account Abstraction, gasless payments, and real-world commerce flows. A robust tracking stack (KarmaGAP, Dune, OSS metrics) ensured transparency and auditability, positioning Mexico as a scalable node for regenerative finance and real-world blockchain applications.
Overall, the LATAM HUBs Coalition collectively demonstrated that hands-on builder engagement, mobile-first UX, and transparent tracking are effective levers for driving sustainable on-chain growth. By the end of H2 2025, Latin America operated as a coordinated, execution-driven region delivering real transactions, deployed contracts, active users, and reusable adoption infrastructure for the Celo ecosystem.
Goals, Metrics & KPIs (Proposed/Achieved)
The LATAM HUBs Coalition was proposed with the objective of transforming Latin America into a coordinated, execution-driven region for Celo adoption, focused on measurable on-chain outcomes rather than awareness-only initiatives. The core strategic goals were:
- Drive real-world adoption of Celo across Latin America through developer onboarding, stablecoin usage, and real transactions.
- Increase verifiable on-chain activity, including smart contract deployments, daily transactions, and TVL growth.
- Build sustainable regional infrastructure, enabling long-term builder retention, local leadership, and reusable adoption pipelines.
- Strengthen coordination across LATAM HUBs while preserving local execution autonomy.
- Align all activity with Celo Season 1 Intents, prioritizing Proof of Ship, transparency, and accountability.
Achieved Outcomes
By the end of H2 2025, the LATAM HUBs Coalition successfully transitioned from a proposal-stage coordination model into an operational regional execution layer. Across Argentina, Brazil, Colombia, and Mexico, the coalition delivered measurable on-chain impact, validated builder-first strategies, and established repeatable infrastructure for future growth.
Regional KPIs - Proposed vs. Achieved (Aggregate)
| Metric | Proposed Target (Latin America) | Achieved | Status |
|---|---|---|---|
| Developers Onboarded | 100+ | 300+ builders (Academies, Bootcamps, Workshops) funneled to PoS via KarmaGap | Achieved |
| Smart Contracts Deployed | 65+ | 65+ deployments (mainnet & tracked) | Achieved |
| On-chain Transactions | 1,000+ attributable TXs | 3,000+ attributable TXs | Achieved |
| Total Value Locked (TVL) | $150,000+ | $175,000+ (DeFi, LPs, staking, cCOP liquidity) across LPs and protocol balances (non-duplicated) | Achieved |
| Wallets Onboarded | 100+ active wallets | 170+ wallets (~70% retention) | Achieved |
| dApps/Projects Launched | 30+ | 35+ projects/apps tracked | Achieved |
| GitHub Repositories Tracked | 30+ | 32 repositories with OSS activity | Achieved |
| Merchants Activated | 10+ | 11 pilots & active integrations generated 1,000+ attributable on-chain transactions | Achieved |
| Campaigns & On-chain Activations | 5+ | 6 region-wide on-chain campaigns focused on txs and TVL | Achieved |
CeLatam (Argentina & Brazil)
Proposed Goals
- Onboard Web3 developers through Vibe Coding sessions, bootcamps, and university workshops.
- Increase smart contract deployments and early-stage dApp experimentation.
- Strengthen regional coordination and community infrastructure.
- Deliver a flagship LATAM convening aligned with global ecosystem moments.
Proposed KPIs
- Smart contracts deployed
- Daily transactions generated
- TVL growth
- Community growth and builder participation
- Transparent tracking via KarmaGAP
Achieved Results
- Developer Onboarding & Deployments: 170+ builders were engaged through Vibe Coding sessions, university workshops, and bootcamps, resulting in 12 smart contracts deployed on Celo Mainnet and 7 MiniApps launched.
- Events & Onchain Activation: 4 bootcamps were executed, and Celo Gather LATAM was co-hosted during Devconnect Buenos Aires, registering 431 sign-ups and over 200 in-person attendees. The event also generated 73 on-chain transactions through an on-chain merchandise activation.
- Community Growth & Inclusion: Regional channels reached 741 active community members, supported by 635 newsletter subscribers. In parallel, 35 students were onboarded, resulting in 35+ new Celo wallets created.
- Onchain Impact: Across all programs, participants deployed 12+ smart contracts, launched 7 MiniApps, and generated 500+ verifiable on-chain transactions, tracked via program-level reporting and tooling.
- Strategic Impact: CeLatam consolidated its role as a regional coordination and builder activation layer, validating build-to-learn formats as the highest-conversion strategy for transforming education, events, and community engagement into measurable on-chain activity.
Status: Goals achieved and exceeded, particularly in builder onboarding and regional coordination.
Celo Colombia
Proposed Goals
- Scale real-world usage of COPm (previous cCOP) through TuCOP Wallet and mobile-first tooling.
- Increase daily transactions and TVL on Celo.
- Establish Colombia as a reference case for stablecoin-based real-world adoption.
Proposed KPIs
- 1,000+ on-chain transactions
- $10,000+ TVL
- 100+ wallets onboarded with 70% retention
- Merchant and subsidy-driven usage
- Education, promotion, engagement, and loyalty programs
Achieved Results
- Daily transaction growth: Through incentives, campaigns, events, and community programs, the initiative generated Over 120K attributable transactions, meeting the objective of driving practical $COPm (previous cCOP) usage.
- Total Value Locked (TVL): The combined savings, staking, and liquidity initiatives successfully exceeded the set targets. Notably, the USDT/COPm Uniswap pool now holds over $125K USD in Total Value Locked (TVL). This liquidity was contributed by users in Colombia and is a direct result of the ongoing Stabila and Celo Colombia campaign, bolstered by educational content.
- Wallet adoption and active usage: Community onboarding, subsidies, and TuCOP based flows resulted in 1K new wallets and COPm holders, with approximately 70% remaining active beyond their first transaction, lowering barriers for non-technical users.
- Stablecoin usage: $COPm (previous cCOP) reached +200K total transactions and almost 13K unique holders.
- Programs executed: 20+ local events, Crypto Latin Fest, Blockchain Summit Latam, ReFi Colombia Subsidy Program, TuCOP & BucksPay integrations.
- Merchant adoption: Pilots executed; large-scale merchant retention identified as a next-phase priority.
Status: Core goals achieved; merchant scaling partially deferred in favor of usage and liquidity depth.
Celo Mexico
Proposed Goals
- Transition from community activation to execution-led, builder-first infrastructure.
- Deliver Proof of Ship outcomes via Academy, Buildathon, and Mentorship pipelines.
- Generate real on-chain activity through deployed apps and commerce experiments.
- Establish transparent tracking and reporting infrastructure.
Proposed KPIs
- 20+ developers onboarded
- 10+ smart contracts deployed
- 3+ dApps launched
- 1,100+ cumulative transactions
- Full transparency via KarmaGAP, Dune, and OSS metrics
Achieved Results
- Builders: 27 Academy builders onboarded; 6 shipped deployments.
- Deployments: 28 smart contracts deployed on mainnet.
- Transactions: 879 + 230 community txs on-chain transactions generated during the season.
- Wallets: 137 AA wallets onboarded and transacting.
- OSS activity: 18 repositories, 766 commits, 10 contributors tracked.
- Infrastructure: Academy → Proof of Ship funnel, Buildathon → Mentorship pipeline, AA and gasless commerce flows validated.
- Tracking: Fully auditable stack implemented (KarmaGAP, Dune, Electric Capital, internal dashboards).
Status: All strategic and operational goals achieved.
Summary Assessment
Across H2 2025, the LATAM HUBs Coalition not only met but exceeded most of its proposed goals and KPIs. The region demonstrated that:
- Builder-first execution consistently outperforms awareness-led strategies
- Mobile-first and stablecoin-driven use cases unlock real adoption
- Transparent, auditable tracking builds trust with governance
- Regional coordination with local autonomy is a scalable model
The achieved results validate Latin America as one of Celo’s most execution-capable regions and provide a strong foundation for expanded scope, deeper merchant integration, and scaled funding in future seasons.
Budgets/Expenses
Total Budget: $117,500 cUSD + 20.000 Celo
Execution: $93,836 cUSD + 15.000 Celo
Remaining to be Executed: $23,664 cUSD + 5.000 Celo
CeLatam
Total Budget: $47,000 cUSD
Execution: $30,836 cUSD
To be Executed: $16,164 cUSD
CeLatam funds were primarily allocated to regional coordination, ecosystem activation, education, communication, and flagship events, acting as the connective layer between LATAM hubs.
Key Budget Lines & Usage
- Regional Hub Activation (Argentina & Brazil): $3,000 used for local onboarding and community coordination
- Vibe Coding Sessions: $1,050 used to support builder deployment-focused sessions
- Communication & Newsletter (Latam Blocks): $900 used for regional builder communication
- Developer Incentives & Prizes: $600 used (remaining reserved for future execution)
- Regional Coordination & Ops: $4,000 used to sustain cross-hub alignment
- Celo Gather @ Devconnect Buenos Aires: $21,286 used (106.4% of planned budget)
Note: Due to higher-than-expected attendance at Celo Gather LATAM, an additional $1,286 USD was covered by the Regional Council to support expanded venue costs.
Celo Colombia
Total Budget: $55,500 cUSD + 20,000 Celo
Execution: $48,000 cUSD + 15,000 Celo
To be Executed: $7,500 cUSD + 5,000 Celo
Celo Colombia’s budget was structured around driving real-world usage of COPm (formerly cCOP) through education, events, incentives, integrations, and community-led initiatives.
Primary Allocation Areas
- Education & Workshops (AMAs, IRL workshops, educational content): $3,000
- Local & Major Events (wallet onboarding, transactions, KarmaGAP onboarding): $6,000
- Alliances & Merchant Adoption (TuCOP, BucksPay, subsidy programs): $4,500
- Community Apps & Adoption Grants: $10,000
- Peer-led Incentives & Liquidity Campaigns: $2,000
- Onboarding Kits & Follow-up Funnels: $2,000
- Ambassadors & Community Campaigns: $4,000
- Project Management, DevRel, Ops & Support Costs: $11,500
Celo Mexico
Total Budget Allocated: $15,000 cUSD
Execution: $15,000 cUSD
To be Executed: $0 cUSD
Celo Mexico’s budget was primarily allocated to builder infrastructure, deployment pipelines, and real-world experimentation, rather than isolated activations.
Main Allocation Areas
- Operations & Ecosystem Execution: $4,260
- Administration & Project Management: $5,000
- Infrastructure, Developer Relations & Technical Mentorship: $4,180
- Academy & Educational Content: $1,560
Details
Latam Objectives | A glimpse of the proposals of Each HUB
CeLatam
During the second half of 2025, CeLatam led a coordinated regional effort to strengthen Celo’s presence in Latin America, with a primary focus on Argentina and Brazil. The strategy marked a clear shift from awareness-driven initiatives to a developer-first approach, centered on measurable on-chain impact and sustainable ecosystem growth.
Following the approval of the joint Regional Activation proposal with the LATAM Hubs Coalition, execution began in October 2025. Activities were designed to connect education, experimentation, and real deployment, prioritizing practical engagement over visibility and ensuring that builder interest translated into concrete outcomes.
Local leadership played a central role in this transition. The onboarding of Artu Grande (Argentina)** and Beni Bauer (Brazil) as Celo ambassadors** strengthened trust, coordination, and direct engagement with builders in both markets. In parallel, CeLatam expanded its regional communication layer, growing the community to 741 members across Telegram and launching the Latam Blocks newsletter, which reached 635+ subscribers by year-end with a bi-weekly focus on builders and founders.
Education and builder onboarding remained core pillars of the strategy. CeLatam published 25 educational resources in English, Portuguese, and Spanish, reaching 6,200+ people across the region. In Brazil, three university workshops engaged 108 participants, creating direct academic on-ramps to the Celo ecosystem. This was complemented by six live Vibe Coding sessions, which brought together 170 builders IRL and generated 1,300+ online views, accelerating the transition from learning to deployment.
Regional activation was reinforced through in-person events and ecosystem convenings. Throughout 2025, CeLatam organized four Web3 bootcamps across LATAM, engaging 340+ participants. During Devconnect, CeLatam hosted Celo Gather Latin America in Buenos Aires, with 431 registrations and 158 attendees from the global Celo ecosystem. In Brazil, the Bootcamp Celo Brasil, delivered in partnership with Blockchain na Escola, onboarded 35 public school students in Belo Horizonte, reinforcing Celo’s commitment to education, inclusion, and real-world opportunity.
Builder support and early-stage project development were also key outcomes. CeLatam supported builders across miniapps, DeFi, and real-world pilots, including Staex, Muda e Outras Economias, Ashara Studios, and early Venture Studio initiatives such as Balaio. Through its partnership with Let’s Co Create, CeLatam supported seven early-stage projects and delivered five masterclasses on tokenomics, fundraising, product–market fit, and go-to-market.
These efforts were reinforced by stronger local partnerships with organizations such as UNIFACS, Liga Colaborativa dos Povos, DESAFIA, Modular Crypto, and Soul Society Alliance, positioning CeLatam as a regional coordination layer between education, communities, and real-world deployment.
- Learn more about the Report Here → 2025 H2 - CeLatam Report
Celo Colombia
During H2 2025, Celo Colombia advanced a coordinated execution strategy focused on expanding real-world blockchain adoption, with a clear emphasis on practical, everyday use of COPm (formerly cCOP). The work centered on mobile-first tools, community-led programs, and real economic activity, connecting users, merchants, and applications directly to on-chain usage.
Rather than prioritizing isolated product launches or awareness campaigns, the strategy focused on sustained usage, user retention, and consistent transaction flow. Education, incentives, partnerships, and on-the-ground activations were combined into a single execution model designed to generate verifiable on-chain actions, including wallet creation, transactions, smart contract interactions, liquidity participation, and recurring COPm usage.
This approach resulted in steady growth across transactions, active wallets, and Total Value Locked (TVL), reinforcing Celo’s position as an accessible, real-world financial platform and validating stablecoin-led adoption models in emerging markets. The full report details the execution, outcomes, and key learnings from this phase.
Goals and Measurement
All results were tracked against the originally proposed KPIs, with a strong focus on measurable and auditable on-chain impact. Data was collected through events, campaigns, integrations, and community-led initiatives across Colombia, ensuring transparency and verifiability.
Education
Educational efforts emphasized hands-on onboarding over passive learning. AMAs and live sessions consistently included wallet setup, live demonstrations, and clear follow-up actions, meeting and exceeding wallet and transaction targets.
In-person workshops were delivered in Medellín, Bogotá, and other cities, where participants deployed smart contracts and executed over 120K transactions. Educational content across X, Instagram, and TikTok exceeded publishing targets and focused on payments, liquidity, and COPm usage. Short-form videos and explainers generated 50+ verified contract and app interactions, fully achieving education-related KPIs.
Promotion
Promotion strategies focused on real-world usage and local partnerships. Over 20 local events were organized or co-organized across Colombia, resulting in 1K new wallets and COPm holders.
Celo Colombia also activated at major regional events such as Crypto Latin Fest and Blockchain Summit Latam, where on-site onboarding and demos generated 100+ wallets, 200+ transactions, and 20 KarmaGAP profiles.
Integrations with TuCOP, BucksPay, and the ReFi Colombia subsidy program enabled real payment flows and generated 50+ transactions within 60 days. While large-scale merchant adoption was not fully achieved, pilot integrations proved effective during events and incentive-driven programs.
Engagement & Retention
Community engagement focused on retention and repeated usage. Four active ambassadors supported onboarding and events, contributing to 200+ on-chain transactions.
Community campaigns and in-person challenges generated 200+ additional transactions, while 100+ wallets were onboarded through community channels, with approximately 70% remaining active beyond the first transaction, indicating strong retention.
Ecosystem Usage & TVL Growth
Peer-led liquidity and staking initiatives exceeded expectations, generating $125K+ USD in TVL.
Onboarding kits distributed during events supported 150 active users and 300+ transactions.
Applications integrating COPm, including TuCOP Wallet and the ReFi Colombia subsidy program, met or exceeded transaction targets, while some tools continued to evolve.
Aggregate Impact
Across all initiatives, execution delivered clear and verifiable results:
- Over 120K attributable transactions, driven by education, events, incentives, and real-world usage
- $125K USD in Total Value Locked (TVL) from liquidity, staking, and peer-led campaigns
- 1K new wallets, with ~70% user retention, indicating sustained usage
- Direct conversion of education and incentives into on-chain activity, not awareness-only engagement
- Continued development of community-built applications, supporting long-term ecosystem growth
Key Metrics
- Total COPm transactions: 197,352
- Peak daily transactions: 599 in a 24-hour period (+10.72% growth)
- Unique COPm holders: 12,361
- Repeated transaction behavior, demonstrating consistent and recurring COPm usage
Programs & Activations
Celo Colombia executed multiple structured programs, including builder bootcamps, hackathons, education series, subsidy programs, and wallet integrations. Together, these initiatives reinforced real-world adoption, builder onboarding, and sustained on-chain activity across Colombia.
Learn more about the Report Here → 2025 H2 - Celo Colombia Report
Celo Mexico
During H2 2025, Celo Mexico progressed from early community activation to an execution-driven, builder-first operating model, focused on converting ecosystem engagement into verifiable on-chain results. The strategy prioritized practical infrastructure and repeatable workflows that help developers move from learning to shipping, while supporting real-world use cases on Celo.
Rather than relying on isolated events, execution centered on a structured deployment funnel (Academy → Buildathon → 1:1 Mentorship), hands-on experimentation, and sustained deployment activity. Education, mentorship, and live build environments (Celo Gather on-chain Merch activation) were combined with targeted ecosystem activations to strengthen developer participation, application usage, transaction generation and builders funneled to Prezenti.
These efforts directly increased on-chain activity and established Celo Mexico as a regional execution hub, with a growing focus on payments, savings, and regenerative finance use cases.
Key Outcomes (Season 1 | October–December 2025)
Builder Onboarding & Deployment
- 27 builders enrolled in the Celo Mexico Academy
- 6 builders shipped mainnet deployments
- 13 Buildathon projects, with 5 advancing to 1:1 mentorship
On-Chain Activity
- 28 smart contracts deployed on mainnet
- 879 + 230 community txs on-chain transactions generated
- 137 new Account Abstraction (AA) wallets created and actively used
Developer & OSS Activity
- 18 repositories tracked
- 766 commits from 10 active contributors
Commerce & Payments Experiments
- 1 IRL marketplace test completed
- Ecommerce checkout flows under active iteration
- Gasless payments and tokenized merchandise tested in live environments
Strategic Goals — Status
- Academy → Proof of Ship funnel: Achieved
- Transaction generation through deployed applications: Achieved
- Repeatable builder infrastructure: Achieved
- Real-world AA and gasless commerce flows: Achieved
Infrastructure Built
Builder Onboarding Infrastructure
A Spanish-first Academy with clear Proof of Ship requirements, including NFT badges and mandatory deployments. The “Build Your MiniApp on Farcaster” track emerged as the most successful format, resulting in 6 deployed MiniApps and 300+ transactions.
Buildathon & Mentorship Pipeline
A Proof of Ship–aligned Buildathon ensured participation translated into real deployments, while post-event 1:1 mentorship reduced typical post-hackathon drop-off and sustained builder progress.
Account Abstraction & Commerce Infrastructure
AA onboarding and gasless UX were validated in production-like scenarios, moving beyond demos toward reusable decentralized commerce patterns.
Tracking & Reporting Stack
A multi-layer tracking system, KarmaGAP, Dune, Electric Capital, and internal dashboards, made all outputs auditable and independently verifiable.
Ecosystem Alignment (Season 1 Intents)
Execution remained fully aligned with Season 1 intents through:
- Mainnet Proof of Ship deployments
- Real transaction generation from shipped applications
- Long-term adoption infrastructure (AA, commerce flows, reusable OSS)
- Active use of ecosystem tools, including MiniPay, Farcaster, Mento, and Self Protocol
Season 1 marked a clear shift from events to execution for Celo Mexico. Instead of optimizing for reach or awareness, the focus moved to systems that persist beyond a single season, including:
- A repeatable Academy-to-deployment pipeline
- A Buildathon-to-mentorship builder funnel
- Reusable AA and gasless payment patterns
- Early decentralized commerce experiments
- Transparent, auditable reporting infrastructure
By the end of H2 2025, Celo Mexico operated as a builder-first, transaction-generating regional node, positioned to scale its infrastructure, outputs, and ecosystem impact in future seasons.
Learn more about the Report Here → 2025 H2 - Celo Mexico Report
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