Celo Mexico: Community Outreach and Foundation Proposal
Key Points of the Proposal
- Stage: [DRAFT]
- Authors: @GerryAlvrz with input from @OzKar
- Funding Request: $35,000 cUSD for Phase 1 of Celo Mexico Operations
- Receiver Entity: Celo Governance
- Status: Continuity
- Title: : Celo Mexico: Continuity for Community Outreach and Phase 1 Foundation Proposal
- Type of Request: Funding
- Payment Terms: 1 Installent
- Additional Support/Resources: First Report and cMXP Proposal, along with Marek’s x-post supporting
Summary
Celo Mexico proposes the continuation of previous successful initiatives. In order to establish and scale ecosystem growth, prepare for the launch of a Mexican Peso stablecoin (cMXP), and set the next stages for real world adoption of crypto via CeloPG, including initiatives like hackathons, payments, and platform development for microloans and microgrants for committed teams and educational programs. Celo Mexico Leads would be supervising that the efforts from the community are data-driven opportunities to narrow mass adoption, while aligning to Celo’s bigger goals.
Our aim is to create a robust foundation by hosting one major in-person event, with all the active communities in Mexico, an online introduction to the cMXP stablecoin, introduction to the tech stack on CEL2, engaging in activations to outreach users, educate and onboard developers. This phase will serve as the groundwork for subsequent initiatives aimed at driving adoption and building real-world solutions using Celo’s ecosystem tools.
Motivation
As we are well aware that CeloPG is working on an ongoing initiative for 2025 that we want to be potentially part of, there is an estimate that funds will arrive by mid February. This means if we wait that time, Celo Mexico would be underfunded for 6 months (Sep24-Feb25). Although we have the support from the community, this is quickly “cooling off” as we are not present as other active L2 in the region. Hence, we draft this proposal to support operations, while we are able to continue the previous laid groundwork. As pointed out before, Mexico is a fertile ground for blockchain adoption, with its large unbanked and underbanked population, significant remittance flows, and growing interest in digital financial solutions. We then plan this “Phase 1” of this proposal focuses to continue on building awareness and trust in the ecosystem while introducing Celo’s tools to address the domestic market needs.
By fostering a strong foundation, we can ensure the success of future 2025 initiatives, such as hackathons, bootcamps and microgrants for builders. This in order to accelerate the adoption of the Mexican Peso stablecoin as a key driver of financial inclusion in the Mexican territory.
Goals of Phase 1
- Community Outreach:
- Grow CELO withing the Mexican web3 community, entrepreneurial and normies to understanding the value of the Celo ecosystem.
- Establish local partnerships with businesses, universities, and developer communities.
- Introduce the advancements and latest innovations in AI, DeSci, SocFi.
- Education and Adoption:
- Host one IRL event to engage and onboard developers, entrepreneurs, and enthusiasts. Including professional content making (after movie and photos)
- Organize an online event introducing the cMXP stablecoin and its potential use cases.
- Foundation for Future Phases:
- Set up the groundwork for hackathons, educational programs, and builder-focused microgrants.
- Drive adoption for the cMXP
- Create a structured framework to reach measurable adoption metrics and regional impact.
Specification
Planned Activities
- IRL Event:
IRL event in Mexico City designed bring awareness within the regenerative tech & non tech communities, introduce the Celo ecosystem and the cMXP stablecoin for real use cases.
This event will feature:
- Introductory workshops on the Celo ecosystem and Valora wallet.
- A panel discussion on real-world use cases for cMXP and stablecoins in remittances, payments, and microfinance.
- Networking opportunities for developers, businesses, and entrepreneurs.
- Online Event:
A virtual session to reach a broader audience across Mexico, focusing on:
- Introducing the Mexican Peso stablecoin (cMXP).
- Demonstrating Celo tools for developers and users.
- The impact of Gitcoin rounds supported by CELO.
- How to get involved
- Explaining how cMXP can drive financial inclusion with millions of people
- Community Outreach:
- Active engagement on Telegram, Discord, Twitter, Farcaster, and other platforms to grow the community by 5000+ followers.
- Partnerships with at least three local businesses or universities to support future hackathons and educational initiatives.
Metrics and KPIs for Phase 1
*Metric | KPI | Description* |
---|---|---|
Community Growth | ||
Telegram | +100 members | Grow the Telegram community. |
+500 followers | Expand the audience on Twitter. | |
Event Participation | ||
IRL Event Attendance | 70 attendees | Host 1 in-person event with at least 70 participants. |
Online Events Attendance | 150 attendees | Reach 150 participants virtually. |
Partnership Development | ||
Local Partnerships | 3 | Form partnerships with businesses or universities. |
Budget Breakdown (1 time Installment)
Category | Description | Budget |
---|---|---|
IRL Event | Venues, swag, event management, suppliers, refreshments, and logistics. | $12,000 |
Online Presence | Online event platform, marketing, video edition, promotion and cost of technical workshops. | $5,000 |
Community Outreach | Social media subscriptions, viral content creation, and social media growth. | $8,000 |
*Operations & Management * | Business development with SME, legal framework opinion, staffing, outreach efforts and collaboration incentives. | $10,000 |
Total | $35,000 |
Timeline for Phase 1
Item | Description | Time |
---|---|---|
Event Planning | Secure venue, speakers, and partnerships. | Month 1 |
Community Setup | Grow Social Media: Telegram, Twitter, and regional presence. | Month 1-2 |
Online Event | Host an online introduction to cMXP. | Month 2 |
IRL Event Execution | Host a IRL event in Mexico City. | Month 3 |
Partnership Development | Form partnerships with local businesses. | Month 1-3 |
Team
Gerry Alvrz - Leadership and Strategy
Founder of MotusDAO and ReFi Mexico, Gerry has extensive experience in ecosystem development, governance, and educational frameworks. He is committed to Celo’s presence in Mexico through grassroots initiatives and innovative partnerships. Organizing private Solar Punks events since 2020 and with an extensive network of top-quality professionals, projects, domestic connections and while having a deep understanding of Web3.
Oscar A. - Co-Founder and Operations
Oscar has played a vital role in outlooking the potential of Mexico as hub for crypto adoption, an innovator ahead of the curve, with extensive global experience in Blockchain development, community creation and ecosystem growth. Always onboarding top developers and entrepreneurs. Outlooking the adoptions trends globally. His expertise in web3 aims to foster collaborations and ensuring smooth project execution.
Conclusion
Phase 1 of the Celo Mexico proposal represents a critical first step towards keep on building a strong foundation for Celo blockchain adoption in Mexico. By focusing on community outreach, education, and the introduction of the cMXP stablecoin, this proposal sets the stage for future initiatives that will expand Celo’s presence in the region.
We are confident that this funding will enable us to achieve significant progress in growing the ecosystem and preparing for larger, more impactful programs in the future while aiming to participate in the CeloPG H1 2025 Regional DAO Funding.
Thank you for considering our proposal. We welcome feedback and look forward to working with the Celo community to drive adoption and impact. We hope to be able to present this proposal during the Governance call #55 on December 19th.