KohCelo | Report H2 2024
Authors: Varin Pulpol (Vow), Parnaigon Yangpaksi (JD)
Brief Summary
During this operational period, we successfully expanded Celo’s awareness and presence among Thai crypto users through various channels, including centralized exchanges, direct message promotions, crypto communities, Twitter spaces, localization efforts, meetups, and booth events.
In H2 2024, KohCelo actively participated in key activities, starting with our partnership with Wiki Expo 2024 in Bangkok, where we set up a booth on September 7, 2024, and proudly served as one of the event’s Influencer Partners. Furthermore, on October 31, 2024, we participated as sponsors, partners, and booth exhibitors at the Gleury Party Crypto Event in Bangkok, further strengthening our presence in the local crypto community.
Source: Wiki Expo x KohCelo
Before the start of the Devcon event, KohCelo had the honor of being a Community Partner and a Speaker at the event “What is the Web3 Distribution Layer?” on November 5, 2024, hosted by The Binary Holdings. We were also delighted to have friends from the Celo Ecosystem (Ripe) join this event. It was an honor and a joy to speak about Celo and represent our community at such a meaningful event.
The Celo Gather Bangkok was the main event we had the honor of hosting and the most significant event we have hosted since the establishment of KohCelo. This event brought together people from the Celo community worldwide, including Celorians and friends from various ecosystems. It was an invaluable and unforgettable experience for the KohCelo team.
Here is the link to the event summary video (Video credit: Celo Europe)
The Celo Gather Bangkok 2024 was held on November 12, 2024, strategically aligned with the Devcon timeline. The event was hosted by KohCelo and co-hosted and sponsored by CeloEurope in collaboration with key partners such as Celo Foundation, cLabs, Valora, Mento Labs, and Bitkub to strengthen Celo’s community presence in Thailand.
Key Supporters
The event featured prominent speakers and partners, including the Golem Foundation, and received extensive support from Celo ecosystem media partners like Talent Protocol, ImmortalX, Ubeswap, Treegens, and more. Thai KOLs and media Partners, including Enter to Start, Crypto Girlfriend, FUN TECH TODAY, and many others, also actively promoted the event.
Post-Event Engagement
After the success of Celo Gather Bangkok 2024, KohCelo partnered with ReFi Phangan and ReFi Thailand to participate in the Dev Cleanup Bangkok Devcon side event on November 14, 2024, highlighting its commitment to sustainability. Most recently, on December 17, 2024, KohCelo joined as a Community Partner in the Layers, dApps, Tools: End of Year Mixer event, further showcasing its active role in the blockchain community.
H2 2024 was a transformative period for KohCelo, marked by its ability to solidify Celo’s reputation and expand its reach within the Thai crypto community. By hosting impactful events like Celo Gather Bangkok 2024 and collaborating with ecosystem partners, KOLs, and media outlets, KohCelo established itself as a cornerstone of Celo’s growth in Thailand. Its localized content, community-driven initiatives, and presence at key events created lasting connections and laid the foundation for continued growth.
Moving forward, KohCelo remains committed to building a robust and sustainable blockchain ecosystem in Thailand, ensuring Celo becomes a leading name in the local crypto landscape.
Budget and Spending
All expenses were fully accounted for, including booth setups at the Expo and crypto event, event organization, sponsorships, marketing efforts, operational costs, content creation, and other miscellaneous support costs. KohCelo efficiently utilized the allocated budget for this epoch, ensuring that 100% of the resources were effectively deployed by the end of the program.
Focus Area 1: Localization Segment
• Translation Efforts: Successfully translated over 100 announcements, news articles, and documents from Celo and the Celo Ecosystem into Thai. These translations were disseminated primarily through KohCelo’s Twitter (X) and Telegram channels.
• Utilizing Tools: We employed Proof Square to provide the KohCelo community on Telegram with news and ecosystem updates about Celo in Thai.
• Social Media Impact: Achieved over 156,000 impressions on KohCelo’s Twitter (X) account, verified followers over 70 accounts, more than 3,700 likes, and nearly 1,000 reposts.
Source: x.com
KohCelo focused on localization by translating over 100 Celo-related announcements, news, and documents into Thai, which were shared through Twitter (X) and Telegram. Using tools like Proof Square, we also provided the community with ecosystem updates in Thai. These efforts resulted in significant social media impact, with over 156,000 impressions, 70+ verified followers, 3,700+ likes, and nearly 1,000 reposts on Twitter.
Focus Area 2: Community Buildup & Crypto Events Outreach
- Social Media Growth: KohCelo’s Twitter follower count increased to over 1,500 (X), and the Telegram community expanded to over 320 members.
- Event Organization: Hosted the Celo Gather Bangkok event, which had over 1,000 registered participants and an attendance of more than 300 people. The event featured partnerships with over 20 projects and over 10 Thai KOLs.
- Set up the Booth and sponsorship at the event: During H2 2024, we set up two booths at major events: Wiki Expo 2024 in Bangkok and the Gleury Party, where we also sponsored the event organizers.
- AMA and sponsorship: organized an AMA session with Hippo Big Nose, a Thai KOL, on the topic “What is Refi?”, and also sponsored the session.
- Community Partner, Participation, and Speaker at the events: Actively participated as a partner, attendee, and speaker at several events during H2 2024, including Settlement Day, the What is the Web3 Distribution Layer? Event, DevCleanup Bangkok during Devcon, and the Layers, dApps, Tools: End of Year Mixer event.
KohCelo achieved significant milestones in H2 2024, including growing its Twitter followers to over 1,500 and expanding its Telegram community to 320+ members. Key highlights include hosting Celo Gather Bangkok with 1,000+ registrants, setting up booths at Wiki Expo 2024 and Gleury Party, and organizing an AMA with Thai KOL Hippo Big Nose on “What is Refi?”. KohCelo also participated as a partner, attendee, and speaker at events like Settlement Day, DevCleanup Bangkok, and Layers, dApps, Tools: End of Year Mixer, strengthening its presence in the Thai crypto community.
Focus Area 3: PR and Education Content Segment
Regarding PR and Education Content, we have created a wide range of Thai-language content to make it easier for the Thai audience to understand. This includes producing educational materials about Celo and its ecosystem. Some examples include:
- Get to Know Stabila Foundation
- 7 Ways to Earn Income on Valora
- Why Dora is Thriving on Celo
- Get to Know BitGifty
- The Concept of “Ultragreen Money”
- The collaboration between CarbonDeFixyz and CELO
- Key features of CarbonDeFixy
Additionally, you can explore more content links and activities compiled in KohCelo H2 2024 Activities (Links)
Moreover, we’ve collaborated with KOLs to produce additional content, including:
- A short video reviewing the Celo Gather Bangkok Event
- In-depth content about Celo and KohCelo to increase local awareness in Thailand
This collective effort has significantly contributed to boosting awareness and understanding of Celo in the local Thai community.
KohCelo has created diverse Thai-language PR and educational content to make Celo more accessible. The content covers topics like earning with Valora and Ultragreen Money and partnerships like CarbonDeFixyz and CELO. We have collaborated with KOLs and produced video reviews and in-depth articles to boost local awareness. These efforts have significantly increased Celo’s visibility in the Thai crypto community.
Focus Area 4: Partnerships and Products Segment
Regarding partnerships and product segments, during H2, we actively collaborated and coordinated with various parties to increase awareness about Celo, aiming to establish it as one of the most substantial communities in Thailand with a solid position before, during, and after the Devcon event. These efforts included working with event organizers focused on finance or crypto-related topics, Celo ecosystem partners, and KOLs media partners:
Key Partner: Celo Europe, Celo Foundation, cLabs, Valora, Bitkub, and Mento Labs
Partner with Event Organizer: WikiExpo , Glueru Party , Web3 Meetup Bangkok , Dev CleanUp Bangkok
Celo Ecosystem Media Partners: Talent Protocol, ImmortalX, Ubeswap, Treegens, Celo Africa DAO, Celo Colombia, Celo Camp, Glodollar, Celo Communities Guild, ReFi Phangan, ReFi Thailand, ReFiMedellin, EcoSynthesisX, ReFi DAO, and Ripe
KOLs & Media Partners: The Binary Holdings , Crypto Girlfriend , ibO , Stocker Day , Hippo Big Nose , AEAH Crypto , To the Milky Way, Bingaence, Enter to Start, Crypto Sai , Warndiary, 360Connect, พ่อบ้านคริปโต , and FUN TECH TODAY
In H2 2024, KohCelo made significant strides in growing Celo’s presence in Thailand. By localizing over 100 pieces of content, including news and educational materials, into Thai, we ensured the Thai community could easily engage with Celo’s ecosystem. Our social media impact grew, with over 156,000 Twitter impressions and increased Telegram engagement.
We hosted Celo Gather Bangkok, our largest event to date, bringing together over 300 attendees and collaborating with more than 20 projects and 10 Thai KOLs. We also set up booths at Wiki Expo 2024, and the Gleury Party organized an AMA with Thai KOL Hippo Big Nose and participated as speakers and partners at several key events like DevCleanup Bangkok and the Layers, dApps, Tools: End of Year Mixer.
Partnering with CeloEurope, Celo Foundation, Valora, MentoLabs, cLabs, or Bitkub (the Local CEX No.1 in Thailand) and local influencers like Cryptofries and Hippo Big Nose amplified awareness and strengthened Celo’s ecosystem. Through these efforts, KohCelo has become a central figure in the Thai crypto community, paving the way for an even more significant impact in the future.
Conclusion
During H2 2024, KohCelo successfully executed a comprehensive strategy across four key focus areas: Localization, Community Buildup, crypto Events Outreach, PR and education, and Partnerships and products. By translating necessary Celo-related materials, cultivating Thai community engagement through social media growth and in-person events, and offering educational content in the local language, KohCelo effectively boosted Celo’s visibility and credibility in Thailand.
Additionally, strong partnerships with event organizers, KOLs, and other Celo ecosystem partners, both locally and internationally, further solidified KohCelo’s position as a leading advocate for Celo in the region. These collaborative efforts expanded the community and enhanced local awareness and understanding of Celo’s vision and offerings. Overall, H2 2024 marked a period of significant progress in establishing KohCelo as a vital pillar of Celo’s growth in Thailand.