KohCelo | Report H1 2025
Authors: Vow Varin, JD Parnaigon, Pon Numpon
Brief Summary
During H1 2025, we strategically shifted our operational model compared to 2024. This includes the official establishment and active involvement in the Celo Regional Council, as well as a notable increase in cooperation with various regional communities. These shifts were carefully planned to align with our long-term goals and mission.
During this operational period, we achieved a significant milestone by successfully expanding Celo’s awareness and presence among Thai crypto users. This was made possible through various channels, including centralized exchanges, direct message promotions, crypto communities, Twitter spaces, localization efforts, meetups, and booth events.
In H1 2025, we began by translating Celo news in Thai and producing original content. Our plans to organize our first event on March 31, 2025, were temporarily disrupted by an earthquake in Thailand, a testament to our ability to adapt to unforeseen circumstances. The event was successfully rescheduled to April 23, 2025, and we acted as a Co-Host and Community Sponsor for this event, which was co-hosted alongside The Binary Holding, Lisk, and Hedera. The event was titled:
“Building for the First Billion: The Future of Consumer dApps!”
This event also received support from a Thai influencer, who helped share it online.
Additionally, a Co-Lead from KohCelo was invited as a guest lecturer to teach master’s degree students about Crypto and Blockchain, where Celo was presented as a case study.
Following that, we proudly became the Main Sponsor and co-organizer for the Glueru Party by KohCelo held on April 5, 2025.
We also distributed Celo tokens to event participants.
To align with Celo’s vision and expand awareness, we also sponsored an animal welfare donation campaign in collaboration with a Thai Crypto Influencer.
Additionally, we supported and promoted the Celo Stable Hackathon by establishing a Thai Developer Group to facilitate direct communication with the Celo DevRel team.
This group served as a bridge between Thai developers and the Celo Foundation team. One Thai team even became a winner in the hackathon.
We also sponsored events and KOLs in Thailand through both indirect advertising and content creation about Celo, which significantly increased local awareness. Here’s the list where KoLs push the KohCelo Logo promoted on their content: Thai KoLs Promote KohCelo - Google Docs
Beyond events, KohCelo made meaningful contributions to the Celo Ecosystem by consistently translating news and producing localized content about Celo and its ecosystem. This helped drive significant Thai participation and broaden awareness across the broader crypto ecosystem in Thailand.
Budget and Spending
All expenses were fully accounted for, including event organization, sponsorships, marketing efforts, operations costs, content creation, and other miscellaneous support costs. The budget was utilized effectively and efficiently, demonstrating our commitment to responsible financial management.
Focus Area 1: Localization Segment
Translation Efforts: Successfully translated over 100 announcements, news articles, and documents from Celo and the Celo Ecosystem into Thai. These translations were disseminated primarily through KohCelo’s Twitter (X) and Telegram channels.
Social Media Impact: Over the last 3 months, we achieved over 3,800 engagements on KohCelo’s Twitter (X) account, a 20% increase. We also had verified followers exceeding 90 accounts, with over 700 likes and 120 reposts.
Statistics of KohCelo on X within the past 3 months
KohCelo focused on localization by translating over 100 Celo-related announcements, news, and documents into Thai, which were shared through Twitter (X) and Telegram.
Focus Area 2: Community Buildup & Crypto Events Outreach
Social Media Growth: KohCelo’s Twitter follower count surpassed 2,500 accounts, and our Telegram community grew to over 400 members.
Event Organization:
Co-hosted “DECODING CONSUMER DAPPS: The What, How, and Why?” in Bangkok on April 23, 2025, alongside Hedera, The Binary Holding, and Lisk.
Primary contributor & Hosted the Gluru Party Event on April 5.
Supporter of the Clip & Props Cosplay Contest, which was co-supported by Worldcoin, private firms, and top Thai universities.
https://x.com/KohCelo/status/1919350149244940668
Sponsorship of Events & Influencers:
KohCelo provided sponsorship to Thai crypto Influencers who produced content about Celo in Thai, helping to increase awareness of Celo’s vision and mission. Most of these efforts were focused on Facebook, which is more accessible for Thai audiences.
Focus Area 3: PR and Education Content Segment
Regarding PR and Education Content, we have created a wide range of Thai-language content to make it easier for the Thai audience to understand. This includes producing educational materials about Celo and its ecosystem. Some examples include:
Additionally, you can explore more content links and activities compiled in KohCelo H1 2025 Activities (Links): KohCelo H1 2025 Content and Translated - Google Docs
This collective effort has significantly contributed to boosting awareness and understanding of Celo in the local Thai community.
Focus Area 4: Partnerships and Products Segment
In H1 2025, KohCelo strategically enhanced its collaboration with both local and international partners to strengthen Celo’s presence and product adoption in Thailand. This included efforts across Web3 projects, educational content, and philanthropic campaigns, all aligned with Celo’s mission of financial inclusion and real-world use cases.
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Cross-Regional Collaboration: KohCelo played a key role in strengthening ties with other regional communities under the Celo Regional Council initiative. These cross-collaborations helped share best practices, amplify campaign visibility, and create shared activities that align with Celo Foundation’s global vision.
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Product-Specific Community Activation: KohCelo helped promote and localize new Celo-native tools and products such as cKash, Minipay, and new integrations within the Mento stablecoin ecosystem. These efforts were conducted through targeted campaigns, awareness threads, and educational content aimed at Thai users.
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Dev Ecosystem Support: We created a dedicated Thai Developer Group on Telegram to connect local developers directly with Celo’s Developer Relations team. This channel served not only as a support hub but also as a space to explore product feedback, onboarding, and participation in hackathons.
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Real-World Alignment: As part of our effort to extend Celo’s impact beyond the Web3 community, KohCelo sponsored a charity initiative for stray animals in collaboration with Thai crypto influencers, showcasing how blockchain can align with real-world causes.
These partnerships and product-oriented efforts enabled KohCelo to both deepen ecosystem engagement and establish a stronger foundation for the long-term adoption of Celo in Thailand.
Conclusion
H1 2025 marked a period of strategic evolution and operational maturity for KohCelo. From becoming an integral part of the Celo Regional Council to deepening our presence across Thailand through localized content, event sponsorships, community engagement, and cross-regional partnerships, every initiative was carefully aligned with Celo’s mission of regenerative finance and inclusive adoption. Our efforts have led to:
- A measurable increase in Thai user engagement with the Celo ecosystem.
- Stronger visibility across crypto social platforms and events.
- Active participation from local developers and communities.
- Expanded collaborations that bridge blockchain innovation with real-world impact.
As we transition into H2 2025, KohCelo remains committed to sustaining momentum while exploring new strategies to:
Scale ecosystem awareness. Strengthen product usage in local markets. Support builders, creators, and communities that align with Celo’s long-term vision.
By staying rooted in Thailand’s cultural context while connecting globally, KohCelo aims to serve not just as a regional hub but as a replicable, community-first model for decentralized growth.
KohCelo X: https://x.com/KohCelo
KohCelo Telegram: Telegram: View @KohCelo