Celo South East Asia (“SEA”) DAO Proposal
TEAM MEMBERS:
Thailand: Parnaigon Yangpaksi, Varin Pulpol, Warot Bunlom
Vietnam: Hung.V.Nguyen, Minh.Le
Requested CELO :
Thailand: USD 94,700 equivalent of 189,400 CELO (est 1 Celo = USD 0.5)
Vietnam: USD 87,600 equivalent of 175,200 CELO (est 1 Celo = USD 0.5)
Total required budget: USD 182,300 equivalent of 364,600 CELO (est 1 Celo = USD 0.5)
Initial contributors/advisors :
- Varin Pulpol – Celo Ambassador Thailand, ImmortalX Moderator, Former FTTDAO Thailand Lead
- Parnaigon Yangpaksi - ContributionDAO
- Warot Bunlom - Celo Ambassador Thailand
- Hung.V.Nguyen – Celo Ambassador Viet Nam, Technical Advisor, Community Lead
- Minh.Le – Celo Ambassador Viet Nam, Commercial & Marketing lead
1. The Unparalleled Opportunity for Celo in Southeast Asia: A Focus on Thailand and Vietnam
Thailand: A Crypto Utopia Awaits Celo’s Entry
The crypto landscape in Thailand is nothing short of vibrant. According to Statista’s Consumer Insights, nearly half (44%) of the Thai population are aware or have experienced cryptocurrencies, making it second globally per capita. But what’s more astounding is the growth rate: from November 2020 to April 2021, Thailand saw a 600% increase in crypto trading volume, skyrocketing from $574.5 million to $3.96 billion. The nation also leads the world with a 20.1% per capita crypto ownership ratio, doubling the global average.
Yet, despite its presence in Thai crypto exchanges, Celo remains under the radar for most Thai crypto enthusiasts. This is where the opportunity lies. With 77% of the Thai population having internet access and ranking second globally in mobile internet usage, Celo’s mobile-first blockchain technology is a perfect fit. Imagine the impact of integrating Celo’s easy-to-use Defi ecosystem and low-cost transactions into Thailand’s rapidly expanding crypto environment. Even large Thai companies listed on the stock market are eyeing the crypto space. The integration of Celo could serve as a watershed moment, providing a sustainable crypto solution for both individual and corporate stakeholders.
How Celo Can Revolutionize Thailand’s Crypto Landscape
By focusing on these four objectives, we aim to elevate Celo’s brand awareness and adoption in Thailand:
- Educate and Engage: Collaborate with local influencers and tech communities to educate the masses on Celo’s unique advantages, such as low gas fees and mobile-friendly interface.
- Corporate Outreach: Initiate discussions with big companies listed on the Thai stock market that are already keen on crypto investment, offering them Celo as a sustainable financial tool.
- User-friendly Access: Make the Celo token readily available on Bitkub, Thailand’s leading CEX, and promote easy transition to the Valora wallet for effective Defi utilization.
- Community Building: Establish a strong Celo community in Thailand to serve as brand advocates and offer user support.
Vietnam: The Frontier for Celo’s Next Wave of Adoption
Vietnam takes the crown for crypto adoption, according to The Chainalysis 2021 and 2022 Global Crypto Adoption Index. While there’s a growing interest in Celo and its ecosystem, such as Ubeswap and Moola, there’s also a challenge: many Vietnamese crypto enthusiasts face language barriers and are susceptible to scams.
Our mission is to mitigate this by providing a dedicated Vietnamese Telegram group that offers real-time updates and education on Celo technology. Much like the official Celo Telegram channel, our admin team will actively engage with the community to resolve technical issues, clarify doubts, and disseminate accurate information about Celo.
The Critical Role of Southeast Asia in Celo’s Global Strategy
Southeast Asia isn’t just another market; it’s a crypto powerhouse with Thailand and Vietnam at the forefront. Both countries offer fertile ground for Celo to expand its community and enable an era of sustainable crypto-based finance. By tailoring our approach to these two unique markets, we are not just introducing a new crypto tool; we’re setting the stage for a transformative financial ecosystem.
Celo has a unique opportunity to be more than just another blockchain project in Southeast Asia. With strategic planning and a focused approach, Celo can become a cornerstone of the financial landscape in both Thailand and Vietnam, ushering a new era of crypto adoption in the region.
Reference
- Finspace (2021).Thai stocks invade the crypto market. Retrieved from: https://www.finspace.co/หุ้นไทยบุกตลาดคริปโต/
- Triple-a (2022). Cryptocurrency across the world. Retrieved from: Crypto ownership Thailand 2021 - Triple-A
- Workpointtoday (2022). Thai is the most ownership of cryptocurrency. Retrieved from: สถิติโลกชี้ชัด คนไทยมีสัดส่วนต่อประชากรถือครองคริปโตมากเป็นอันดับ 1
- Crypto ownership by country 2019-2023 | Statista
- Team, C. (2021) Global crypto adoption up 880% in 2021, Chainalysis. Available at: https://www.chainalysis.com/blog/2021-global-crypto-adoption-index/ (Accessed: 24 August 2023).
- Team, Chainalysis. “2022 Global Cryptocurrency Adoption Index.” Chainalysis, 14 Sept. 2022, www.chainalysis.com/blog/2022-global-crypto-adoption-index/.
2. Consolidated Proposal Objectives for Thailand and Vietnam: Celo Southeast Asia Expansion
Area of Focus:
2.1 Content Localization Segment:
Goal: Localize all of Celo’s existing and future announcements, ecosystem updates, and products to reach audiences in Thailand and Vietnam, where native languages are often the primary language of communication.
Execution:
- Leverage current social media and blogs like Medium, Facebook, and Telegram that already generate significant organic traffic in both countries.
- Professionally translate and adapt Celo official content, ensuring that it is sent through effective and localized channels.
2.2 Community Buildup Segment:
Goal: Establish robust crypto communities in both countries through meetups, workshops, and virtual chat communities on Line (for Thailand) and Telegram (for Vietnam).
Execution:
- Create and fortify community channels like Line Open Chat and Telegram to share news, updates, and spark meaningful discussions.
- Engage the community with regular updates, AMAs, trivia, and quizzes about Celo.
- Appoint community moderators and encourage collaborative projects.
2.3 PR and Education Content Segment:
Goal: Move beyond mere localization by creating and distributing original reviews and content, contributing to the Celo ecosystem in a global context.
Execution:
- Craft original Celo content in various formats like text, YouTube videos, AMAs, and Twitter spaces.
- University Celo clubs in Thailand and collaborations with educational institutions in Vietnam to reach younger demographics.
Celo University Clubs Initiative in Thailand & Vietnam
Objectives
The main goals for establishing Celo University Clubs in Thailand & Vietnam are:
- Education and Awareness: To build a comprehensive understanding and adoption of blockchain technology, with a focus on the Celo ecosystem, among students and faculty.
- Research and Development: To nurture pioneering research in blockchain technology by offering valuable resources, financial aid, and mentorship.
- Community Development: To create a robust, globally connected community of blockchain enthusiasts and professionals at the grassroots university level.
Target Universities
Thailand:
Rangsit University: https://www2.rsu.ac.th/home
Thammasat University: Thammasat University
Kasetsart University: มหาวิทยาลัยเกษตรศาสตร์
Vietnam:
We intend to collaborate with the below 02 biggest and most popular university in Vietnam, which are:
HCM University of Technology: https://hcmut.edu.vn/
Foreign Trade University: https://ftu.edu.vn/
Collaborative Faculties
The program aims to engage with various faculties at each university, including but not limited to:
-
Economics
-
Information Technology
-
Business Administration
-
Engineering
Celo University Clubs Initiative in Vietnam
2.4. Partnerships and Products Segment:
Goal: Forge meaningful relationships with local partners and crypto communities in both Thailand and Vietnam.
Identify of local partner in Thailand
The example of local partners in Thailand:
Identify of local partner in Vienam
Blockchain technology is widely recognized in Vietnam, with prominent entities like Skymavis, Coin98, and Kyber Network operating in the market. With the objective of partnering with at least one major local participant from the aforementioned list, our intention is to enhance the presence of Celo within the domestic market expansion strategy.
Execution:
- Engage with local entities, co-create content, and share resources for cross-promotion.
- Establish Celo Thailand and identify potential partnerships in Vietnam, such as carbon emission traders, social impact programs, and government-supported programs.
Planning and Executing:
Content Localization Segment:
Maximize local reach by distributing localized and original content to other local community channels to increase exposure.
Community Buildup Segment:
Conduct regular meet-ups and engage in collaborative projects to deepen community understanding and engagement.
PR and Education Content Segment:
Produce educational content focused on the ReFi movement, organize workshops, seminars, and co-create ReFi research articles with experts.
Partnerships and Products Segment:
Launching Celo Thailand as a dedicated regional hub and identifying strategic partnerships in Vietnam through various avenues like social impact programs or company partnerships.
By amalgamating the strategies for Thailand and Vietnam, this unified proposal aims to create a robust, streamlined, and more effective approach for Celo’s expansion in these key Southeast Asian markets.
Milestone 1: Content Localization Across Thailand and Vietnam
Objective: To ensure Celo’s brand and offerings are communicated effectively to local audiences in both countries.
Execution:
- Translate and adapt all of Celo’s existing and future content into Thai and Vietnamese languages.
- Publish these on popular social media platforms and blogs specific to each country, like Medium, Facebook, Line for Thailand, and Telegram for Vietnam.
Timeline: Complete initial translations and begin publishing within the first month.
Milestone 2: Robust Community Buildup
Objective: To foster a strong sense of belonging and engagement within the local crypto communities of Thailand and Vietnam.
Execution:
- Establish virtual chat communities on Line for Thailand and Telegram for Vietnam.
- Appoint community moderators and launch initial engagement activities like AMAs, quizzes, and trivia specific to Celo.
Timeline: First community meet-up in both countries within the first two months.
Milestone 3: PR and Educational Outreach
Objective: To create educational and public relations material that not only localizes but also creates content meaningful to each local context.
Execution:
- Collaborate with local influencers and universities to create educational Celo content in various formats, such as text, video, and webinars.
- Launch University Celo Clubs in Thailand and partnerships with educational institutions in Vietnam.
Timeline: First educational content and partnership agreements to be finalized within the first quarter.
Milestone 4: Partnerships and Products
Objective: To establish valuable partnerships that will increase Celo’s influence and adoption in Thailand and Vietnam.
Execution:
- Initiate dialogues with local entities and assess potential partnerships, including cross-promotion and resource-sharing agreements.
- Establish Celo Thailand as a regional hub and identify potential business avenues in Vietnam like carbon emission traders and social impact programs.
Timeline: Confirm at least one major partnership in each country within the first six months.
By setting these milestones, we aim to create a comprehensive, measurable plan that can be adapted as necessary, ensuring the continued success of Celo in the burgeoning markets of Thailand and Vietnam.
2.5 Budget and Feasibility for 6 months of Celo SEA DAO:
2.5.1 Milestone 1: Content Localization
| Allocation | Breakdown | ROI and Key Results |
|---|---|---|
| $3,500 | Document translation services tailored to Vietnamese language and market nuances | 50 contents translated to Vietnamese to build Celo awareness |
| $3,500 | Document translation services tailored to Thai language and market nuances | 50 contents translated to Thai to build Celo awareness |
| $3,500 | Localization of Vietnamese website and other digital assets, including cultural adaptations for the Asia market | Dedicated website/blog for SEO - Re Utilization (Ever-Green content) |
| $3,500 | Localization of Thai website and other digital assets, including cultural adaptations for the Asia market | Dedicated website for SEO - Re Utilization (Ever-Green content) |
| $3,000 | Creation and promotion of culturally resonant content on Vietnamese social media channels | Est. total Impression: 1,000,000 Est. total reach: 600,000 Est. total engagement: 15,000 Est. total Views: 200,000 |
| $3,000 | Creating and promoting culturally resonant content on Thai social media channels | Est. total Impression: 1,000,000 Est. total reach: 600,000 Est. total engagement: 15,000 Est. total Views: 200,000 |
| $20,000 | Total for 06 months for Celo SEA DAO |
2.5.2 Milestone 2: Community Building
| Allocation | Breakdown | ROI and Key Results |
|---|---|---|
| $2,900 | Setup and management of community platforms on Vietnam Telegram (including 01 community group and 01 news channel) $500 of setting up cost from zero to 1,000 members at least, dedicated for Celo; $400 of operation cost per month per platform (total $2,400 for 6 months for Telegram) to keep maintaining the Community and encourage the interactions. | 1000 Vietnamese Local People Telegram members |
| $2,900 | Setup and management of community platforms on Thai Telegram or Line, etc ((including 01 community group and 01 news channel). $500 of setting up cost; $400 of operation cost per month per platform (total $2,400 for 6 months for Telegram) | 500 Thai Local People Telegram members |
| $4,200 | Regular engagement activities (AMAs, quizzes, competitions) tailored for Vietnamese community, including the prizes. AMA: once a month, total prizes of $500 per event. Other quizzes, competitions: once a month, total prizes of $200 per event. All contents might be consulted with Celo in advance, and we shall have the report of AMA/events after finish at least to cover the interaction count, number of participants, list of contributing ideas… | 100+ participants for each events 5% conversion rate to Celo holders |
| $4,200 | Regular engagement activities (AMAs, quizzes, competitions) tailored for Thai community, including the prizes. AMA: once a month, total prizes of $500 per event. - Other quizzes, competitions: once a month, total prizes of $200 per event. | 100+ participants for each events 5% conversion rate to Celo holders |
| $6,800 | Creation and promotion of Thai collaborative program to foster stronger community bonds | 100+ Celo holders |
| $5,000 | Expenses for Vietnamese physical and/or online community meet-ups 1 event for the whole 06 months of budgeting, net cost included all costs for setting up, rent the place or invite the guests. | 1 Community Meetups 50 in-person participants |
| $6,800 | Expenses for Thai physical and/or online community meet-ups 1 event for the whole 06 months of budgeting, net cost included all costs for setting up, rent the place, or inviting the guests. | 1 Community Meetups 50 in-person participants |
| $3,000 | Expenses for Vietnam marketing promotions for community building activities | 1 media partner 1 strategic blockchain partner 1 university partner |
| $3,000 | Expenses for Thai marketing promotions for community building activities | 3 media partners 3 university partners |
| $38,800 | Total for 06 months for Celo SEA Dao |
2.5.3 Milestone 3: PR and Education Content
| Allocation | Breakdown | ROI and Key Results |
|---|---|---|
| $2,800 | Creation of high-quality Vietnamese PR content highlighting Celo’s activities | 50+ Key visual and media production |
| $2,800 | Creation of high-quality Thai PR content highlighting Celo’s activities | 50+ Key visual and media production |
| $2,800 | Development and design of educational resources catered to the Vietnamese market | Market research and key audience for Thai market |
| $2,800 | Development and design of educational resources catered to the Thai market | Market research and key audience for Thai market |
| $2,800 | Collaboration with Vietnamese educational institutions for curriculum development | synergy with 3 universities, target to sign collaboration agreement with at least 1 university |
| $2,800 | Collaboration with Thai educational institutions for curriculum development | synergy with 3 universities, target to sign collaboration agreement with at least 1 university |
| $6,000 | Marketing and promotional expenses on Vietnamese media platforms | Total Impression: 1,000,000 Total Reach: 600,000 Total Engagement: 15,000 Total Views: 200,000 |
| $6,000 | Marketing and promotional expenses on Thai media platforms | Total Impression: 1,000,000 Total Reach: 600,000 Total Engagement: 15,000 Total Views: 200,000 |
| $28,800 | Total for 06 months for Celo SEA DAO |
2.5.4 Milestone 4: Partnerships/Products
| Allocation | Breakdown | ROI and Key Results |
|---|---|---|
| $2,800 | Market research for identifying potential Vietnamese partners | Potential partnership analysis |
| $2,800 | Market research for identifying potential Thai partners | Potential partnership analysis |
| $2,800 | Expenses related to establishment of strategic partnerships with Vietnamese entities Target to sign the strategic partnership with one of the followings:Skymavis; Coin98, Kyber Network or any big social media. | One major strategic partnership with the mentioned entities |
| $2,800 | Expenses related to establishment of strategic partnerships with Thai entities | One major strategic partnership with Thai entities |
| $1,000 | Application and processing fees for Thailand government support programs | |
| $2,500 | Application and processing fees for Vietnamese government support programs Since the crypto regulations are not adopted in Vietnam yet, this cost is to cover the difficulties/challenges when asking for the permit to organized the events and or to notarized partnership documents | |
| $14,700 | Total for 06 months for Celo SEA DAO |
2.5.5 Operational Costs
| Allocation | Breakdown |
|---|---|
| $40,000 | 02 full-time Vietnamese employees for 6 months |
| $40,000 | 03 full-time Thai employees for 6 months |
| $80,000 | Total for 06 months for Celo SEA DAO |
3. Key Metrics and Monitoring plan
Executive Project Overview:
This consolidated executive summary aligns with the Celo Foundation’s guidelines and provides insights into the overall project progress, key learnings, and milestones achieved across both the Thai and Vietnamese markets.
Strategic Goals and Measurable Outcomes:
Our objectives are clearly laid out with measurable metrics, delineated against milestone markers and quarterly timelines for both countries. With a special emphasis on community expansion, we also aim for the seamless integration of both legacy and emerging projects into the Celo ecosystem across Thailand and Vietnam.
Financial Transparency:
A multisignature (multisig) account will be utilized to ensure the highest level of security in our financial operations across both countries. We are committed to transparency and will provide a comprehensive record of all financial transactions, whether they’re in cryptocurrencies or fiat. Periodic updates on our financial metrics will be shared as we hit key milestones, so stakeholders can see exactly how grant funds are being utilized.
Key Learning and Development:
We offer a transparent view into our journey of establishing vibrant Web3 Dev Communities in both Thailand and Vietnam. Get up-to-date insights into the progress of onboarding projects and their subsequent growth in each market. Additionally, we pledge to evolve from each key learning and to actively engage in knowledge sharing with the Celo Global community.
Community Growth Report:
A unified report will detail the performance, results, and metrics related to community growth, specifically tailored to both the Thai and Vietnamese markets. This will include metrics like total reach, total engagement, media partnerships, and activities segmented by developer communities and general populace. For a more holistic view, we’ll also include both commendations and criticisms received to inform future strategies.
Structure & Multi-Sig
Multisign address:
| Role | Name | Multisig wallet |
|---|---|---|
| Lead / Operations | Varin Pulpol | 0xb791cd0A3501e60798Cb477FD69406F5422BB25c |
| Strategy | JD Parnaigon | 0x524F1163ab480C39ED281d0002B0488BCe186B4E |
| Operations | Warot Bunlom | |
| Lead / Operations/ Technical Advisor | Hung Nguyen | 0x88Dab8c2cAe8529b00111FFD04DC3D90829ECfC2 |
| Strategy/Commercial/Marketing | Minh Le |
I greatly appreciated it. 
