Celo Video Content Creation Proposal H2 2024
Author: Ezekiel Emmanuel
Budget Request: $25,000 cUSD
Proposal Type: Content Creation Funding Request
Summary
This proposal aims to allocate $10,000 cUSD to create high-quality video content for Celo from July 1st to December 31st, 2024. The goal is to enhance the visibility of Celo, educate users, and attract new talent through engaging multimedia content. The proposal outlines three primary focus areas: Educational Content, Community Engagement, and Promotional Campaigns. By strategically investing in these areas, we aim to bolster Celo’s presence and drive adoption across various demographics.
Motivation
Given the growing interest in blockchain technology and the success of previous Celo initiatives, there is a significant opportunity to expand Celo’s reach through compelling video content. This initiative will leverage visual storytelling to educate, inspire, and connect with the community, thereby driving greater engagement and adoption.
Introduction
Over the past year, Celo has made considerable strides in fostering adoption and community growth in Africa and beyond. To build on this momentum, this proposal focuses on creating a variety of video content that showcases Celo’s impact, educates users, and highlights success stories. This content will be disseminated through social media, community platforms, and events to maximize reach and impact.
Below are links to some of the videos already created to provide context and demonstrate the quality and direction of the proposed content:
Focus Area 1: Educational Content
Total Budget - $4000
This focus area involves producing a series of educational videos that cover topics such as blockchain fundamentals, Celo’s unique features, and practical guides for developers and users.
Program Components:
- Video Tutorials
- Webinar Recordings
- Developer Interviews
Budget Breakdown:
- Scriptwriting and Storyboarding: $10,00
- Video Production: $2000
- Post-Production Editing: $500
- Distribution and Promotion: $500
Success Metrics:
- 10+ educational videos produced and published.
- 50,000+ total views across all videos.
- 80%+ viewer satisfaction rate based on feedback surveys.
Focus Area 2: Community Engagement (option, based on feedback)
Total Budget - $17,000
This focus area aims to produce content that highlights community stories, showcases events, and promotes user-generated content to build a stronger sense of community.
Program Components:
- Community Spotlight Videos
- Event Recaps
- User-Generated Content Campaigns
Budget Breakdown:
- On-Site Filming and Travel: $15,000
- Editing and Post-Production: $1,000
- Incentives for User-Generated Content: $500
- Social Media Promotion: $500
Success Metrics:
- 5+ community spotlight videos produced and published.
- 10,000+ total views on community content.
- 200+ participants in user-generated content campaigns.
Focus Area 3: Promotional Campaigns
Total Budget - $2,500
This focus area involves creating promotional videos and campaigns to drive awareness and adoption of Celo, particularly focusing on new features and major updates.
Program Components:
- Teaser Videos for New Features
- Campaign Launch Videos
- Partner Collaboration Videos
Budget Breakdown:
- Creative Concept Development: $500
- Production and Filming: $1,000
- Post-Production and Graphics: $500
- Ad Spend and Promotion: $500
Success Metrics:
- 3+ major promotional campaigns launched.
- 100,000+ total views across promotional content.
- Increased website traffic and user sign-ups by 20%.
Transparency
To ensure transparency and accountability, regular updates and reports on progress will be shared with the Celo community. A multi-sig wallet will be used to manage funds, with quarterly reports detailing expenditures and outcomes.
Multi-Sig Holders and Operations Lead Payment: $1,000
Buffer: $500
Budget Summary
| Focus Area | Budget H2 2024 |
|---|---|
| Educational Content | $4,000 |
| Community Engagement | $17,000 |
| Promotional Campaigns | $2,500 |
| Multi-Sig and Operations | $1,000 |
| Buffer | $500 |
| Total | $25,000 |
Conclusion
This proposal aims to leverage video content as a powerful tool to drive Celo’s adoption and engagement. By creating high-quality, informative, and engaging videos, we can reach a wider audience, educate users, and strengthen the Celo community. Your support will help us achieve these goals and further establish Celo as a leader in the blockchain space.