Funding Request: Creation of Celo Arabia DAO
Authors: @CeloArabia
Budget Request: cUSD 21,000
Proposal Type: CPG Funding Request | Regional DAO
We’re excited to share our Draft proposal for Celo Arabia H2 2024 in line with the Celo Public Goods Funding proposal for stakeholder input and early collaborations.
Aligned Public Goods Bucket: Regional DAO
Summary: This proposal aims to secure funding to establish and grow the Arabic Celo community. Our goal is to attract new users and developers to actively engage with the Celo ecosystem. To achieve this, we plan to create and provide educational materials in Arabic, facilitating easy and effective involvement for users and developers.
The DAO will play a crucial role in expanding Celo’s presence and adoption in the MENA region, capitalizing on the region’s active engagement with digital assets and significant inbound remittance volume.
Motivation:
- Strategic Location: The MENA region is a key hub for global trade and finance, offering access to diverse markets and economic opportunities.
- High Remittance Volume: The region has a substantial volume of inbound remittances, making it an ideal market for financial technologies that can provide cheaper, faster, and more secure transfer options.
- Growing Interest in Digital Assets: There is an increasing interest and engagement with digital assets and blockchain technology in the MENA region, providing a fertile ground for Celo’s expansion.
- Financial Inclusion: Many people in the MENA region are underbanked or unbanked. Celo’s mobile-first approach can provide accessible financial services to these populations, promoting greater financial inclusion.
Metrics and KPIs
- Create social media channels on Telegram - Twitter to publish the latest updates about Celo in Arabic and provide support to users in Arabic.
- Create an Academy for Celo in Arabic to educate the users and developers about Celo and blockchain - will contain minimum 5 courses about Blockchain and Celo.
- Translate Celo articles and docs into Arabic - minimum 20 translated articles.
- Content creation (videos, infographics, and educational articles) - minimum 12 articles, 12 guides, 12 videos, 20 infographics.
- Hold educational webinars - minimum 5 webinars.
- Hold AMAs, events and competitions - minimum 5 AMAs, 5 competitions.
- Translate and post the latest news - minimum 100 post
- Collaborate with other regional community managers to share best practices and cross promote each other’s communities.
By the end of December 2024 we expect to have at least:
- 400 followers on Twitter
- 300 members on the Telegram group
- 50 people completing the Academy courses
- Bringing in 15 developers interested in building on Celo
- 20 artists interested in NFT and Celo
- 30 participants in webinars and competitions
Budget Breakdown
Website Creation, Academy Creation, Social Media Channels - $1000
Social Media Management & Translation - $7500
Content Creation - $5500
Course Creation - $2500
Webinars, AMA & Competitions - $2500
Operations, Accounting & Reporting - $2000
Total : 21000 cUSD
3 Likes
Thanks for the proposal @CeloArabia. Who are the individuals working on this proposal and do you have any relevant examples of their past work?
1 Like
Sorry for the delay in replying.
Our team:
Mostafa Lotfy
The founder of Cryptoblararbi.com, he brings over 7 years of experience in community creation and management, content creation, and translation.
Gemy
Has 3 years of experience in translation and content creation.
Victoria
Has 3 years of experience in organizing events, establishing partnerships and design.
Ziad Mahmoud
Has more than 7 years of experience in the academic and programming field. He works as a teaching assistant at Pharos University, where he works on teaching Blockchain and the Solidity language to the students.
Many of our articles appearing as the first search result such as:
When searching for “اضافة شبكة Celo” in Arabic -it’s mean “Add Celo chain”-, you will find:
If you will searching for “Optimism السلسلة الفائقة” in Arabic -it’s mean “Optimism Superchain”-, you will find:
Some past work:
ًWebsite: https://optimismarabia.com/
Academy: https://academy.optimismarabia.com/
Article
Video
Webinar
Hi Celo Arabia,
I checked the Optimism Arabia website. Given that Celo is joining SuperChain would producing some initial content about Celo to be posted on the Optimism Arabia page be an option for a (significantly) reduced budget?
Given you already registered your regional initiative in the Regional DAO registry, I propose we start by having Celo Arabia as part of the Gitcoin round and focus on producing some Celo content to be published via Optimism Arabia.
If the reach and numbers are good, you can return here to submit a potential proposal.
Hi LuukDAO,
Although we have a good track record and have already created simple content about Celo and it currently appears as a first search result in Google, we don’t mind creating some articles.
If we will use OptimismArabia and will not create CeloArabia then we can reduce the budget to 20,000 cUSD since the cost of creating and developing the site as shown in the proposal is 1000 cUSD, but we prefer to create a site and academy for Celo Arabia.
We will create some articles and publish them during the week and we will post the links here for you to check out.
Thank you for your time and effort.
1 Like
Hi everyone!
This seems more fitting for a narrowly scoped grant than a DAO.
It would be good to understand what is the longterm strategy of this project, beyond the creation of educational content that would turn this from an educational community into a Regional DAO.
Additionally, it would be good to see the budget being mapped out to the KPI’s/deliverables.
Thank you for your proposal! Excited to see future improvements.
5 Likes
We have published 2 articles: 1 , 2
Hey, thank you for sharing this proposal for Celo Arabia. It’s great to see efforts being made to expand Celo’s presence in the MENA region, which has significant potential for crypto adoption.
The focus on education and content creation in Arabic is a solid foundation. However, I have a few thoughts and questions:
- Intended Outcomes: While the KPIs for followers, members, etc are clear, I feel the proposal is missing a deeper layout of the intended outcomes of this education. What tangible impact do you hope to see in the Celo ecosystem due to these efforts?
- Strategy Beyond Education: If the community wants to focus heavily on education, that can surely form a good foundation. However, I think the proposal could benefit from a broader strategy. For instance:
- Have you considered collaborating with local Arabic crypto influencers to amplify the reach?(It would be exciting to see a portion of the budget specifically allocated for influencer collaborations. This could potentially lead to valuable partnerships and significantly boost Celo’s visibility in the region)
- How do you plan to transition from education to active ecosystem participation?
I agree that this proposal could potentially be more suitable as a direct grant with a narrower scope, especially once some initial groundwork has been laid. I hope this is helpful!
Hi LauNaMu,
We believe that educational content is a strong and solid foundation for attracting new members and developers. Since there is currently very little educational content about Celo in Arabic, we felt it would be best to focus on creating such content initially. Additionally, we plan to establish social media channels to support members and share the latest updates. However, if there are specific tasks you would like us to undertake, please provide some examples, and we will consider them
Regarding our long-term goal, as we mentioned in our proposal that the Middle East is a very fertile ground for Celo, as the Middle East is full of diverse opportunities and has a promising future, we will work on:
- Attracting new users who will play a role in increasing the number of the onchain transactions, increasing downloads of applications such as Valora and Mini Pay.
- Attracting new developers who will play a role in building new dApps on Celo and participating in the development of existing dApps and developing payment solutions.
- Attracting new artists who will play a role in creating NFTs on the Celo network.
- Attracting investors and establishing partnerships, which will play a role in strengthening Celo’s position in the Middle East.
By achieving the above goals, we will have achieved great success in all directions, and most importantly, everyone will contribute to making Celo more famous in the Middle East, which will open the door to huge partnerships in the future.
We will update the proposal to map out the budget to the KPIs
Thank you for your effort and time.
1 Like
Hi sejalrekhan,
- Please review the previous response as it answers your first question.
- Yes, we have already thought about collaborating with some influencers, but as we mentioned, we preferred to focus on creating educational content at first and rely on available resources, but it is certainly a good idea and will contribute to achieving our goals faster. Due to the instability of influencer prices, we can add $5,000 for marketing initially.
- When we create educational content, our goal is for the user/developer to become knowledgeable and able to start using Celo, and through Telegram and Twitter, we publish events and competitions to make the user active and have an effective participation in the Celo ecosystem. We will also highlight the advantages of Celo and the distinctive dApps built on Celo, which will contribute to making the user use these applications.
Thank you for your effort and time.
Hi @CeloArabia,
First, I have a question: Can you split the budget into two payments based on milestones? Given it’s the first time you’re contributing to the Celo ecosystem, I would personally feel more comfortable with a proposal to request ~30-40% of the budget first and provide a progress report before unlocking a second payment tranche.
Once you have a version of the proposal you feel is ready for submission, please post the final proposal as a new thread with [FINAL] in the title so we can submit it for the Steward vote.
Also, today is the final chance to apply for the Regen Coordination GG21 round as Celo Arabia if interested! You can complete your application here through the Gitcoin dApp.
