CeloArabia DAO - Funding and Operations Proposal

Funding Request: Creation of Celo Arabia DAO
Authors: @CeloArabia
Funding Request: cUSD 21,000 ( December 2024 - April 2025)

Twitter: x.com
Telegram: Telegram: Contact @CeloArabia

Summary: Since March 2024, we have been engaged with local communities to promote Celo across the MENA region. We have created some of educational content that has helped attract new users and developers to CELO. Our presence on X has grown to over 150 followers, and our Telegram group now includes 20 active members. Additionally, we get a lot of views on our articles about CELO.

We need to further expand and formalize our work so we are seeking funding to address pending legal and operational tasks. Our focus is on fostering innovation, promoting financial inclusion, and supporting sustainable development.

Our DAO will play a crucial role in expanding Celo’s presence and adoption in the MENA region, capitalizing on the region’s active engagement with digital assets and significant inbound remittance volume.

Motivation:

  • Strategic Location: The MENA region is a key hub for global trade and finance, offering access to diverse markets and economic opportunities.

  • High Remittance Volume: The region has a substantial volume of inbound remittances, making it an ideal market for financial technologies that can provide cheaper, faster, and more secure transfer options.

  • Growing Interest in Digital Assets: There is an increasing interest and engagement with digital assets and blockchain technology in the MENA region, providing a fertile ground for Celo’s expansion.

  • Financial Inclusion: Many people in the MENA region are underbanked or unbanked. Celo’s mobile-first approach can provide accessible financial services to these populations, promoting greater financial inclusion.

Goals

Revolutionize Financial Access: Use blockchain and Celo’s mobile-first solutions to unlock financial opportunities for the unbanked and underbanked populations in the MENA region.

Stabilize Local Economies: Promote adoption of Celo stablecoins to provide a hedge against volatile local currencies, enabling seamless and stable financial transactions.

Inspire Innovation: Foster a vibrant ecosystem of developers and entrepreneurs by supporting Celo-based projects focused on remittances, decentralized finance, and sustainability.

Empower Communities: Create culturally tailored educational campaigns to demystify blockchain technology and make it accessible to diverse audiences across the MENA region.

What We Aim to Solve

Access Inequality:

Millions in the MENA region remain excluded from traditional financial systems. Our DAO aims to bridge this gap by providing accessible digital alternatives, leveraging mobile technology to connect underserved communities.

Remittance Challenges:

The MENA region is one of the largest recipients of remittances globally, yet high fees and inefficiencies persist. By integrating Celo’s blockchain solutions, we will simplify and reduce the cost of sending and receiving remittances.

Economic Vulnerability:

Local currencies often experience significant volatility. Through Celo stablecoins, we aim to provide individuals and businesses with a stable and reliable medium of exchange.

Public Skepticism:

Misinformation and a history of financial scams have eroded trust in new technologies. Through education and transparent solutions, we will rebuild trust and inspire confidence in blockchain innovation.

Specification

Our DAO will focus on building community and increasing adoption through a range of initiatives:

Community Building

Active social media engagement across platforms like Twitter and Telegram.

Education and Awareness

Conduct workshops, webinars to introduce blockchain concepts and highlight Celo’s ecosystem.

Create localized content in Arabic.

Collaborate with fintech companies, universities, and NGOs to promote the adoption of Celo’s ecosystem.

Develop use cases for Celo’s stablecoins in areas like remittances and financial inclusion.

Stablecoin Adoption

Introduce and facilitate the use of $cUSD and $cEUR as stable alternatives for daily transactions.

Engage with businesses and merchants to integrate stablecoins into their payment systems.

Metric KPI Description
Community Growth
Telegram +250 Increase the Telegram community by at least 250 members to expand our reach and engagement.
X (Twitter) +400 Grow the Twitter account by 400 followers to enhance visibility.
Community Engagement
Total Members Across Platforms +650 Achieve a combined increase of 650 members on Telegram and Twitter.
Education and Awareness
Educational Campaign Reach 4000 Reach at least 4,000 individuals through campaigns in the local language.
Engagement Rate 10% Attain a 10% engagement rate on educational content.
Students +50 Reach 50 student who completed at least 1 course in our academy and minted NFT as a proof of completion.
Workshops/Webinars 5 Conduct 5 workshops or webinars, with 60 participants each.

Our team with extensive experience is committed to establishing and expanding the CeloArabia DAO to accelerate the adoption of blockchain tools and opportunities across the region. The team’s focus is on fostering education, empowering communities, and building organizational frameworks to ensure widespread understanding and use of decentralized technologies.

By actively engaging with local communities, hosting educational workshops, and providing accessible resources, the team aims to bridge knowledge gaps and drive participation in the Celo ecosystem. These efforts are designed to create meaningful economic and social impact, leveraging blockchain solutions to improve financial inclusion and opportunities across the MENA region.

Mostafa Lotfy

The founder of Cryptoblararbi.com, he brings over 7 years of experience in community creation and management, content creation, and translation.

Gemy

Has 3 years of experience in translation and content creation.

Victoria

Has 3 years of experience in organizing events, establishing partnerships and design.

Nesmo

Has 4 years of experience in community management.

Ziad Mahmoud

Has more than 7 years of experience in the academic and programming field. He works as a teaching assistant at Pharos University, where he works on teaching Blockchain and the Solidity language to the students.

Budget Breakdown

Website Creation, Academy Creation, Social Media Channels - $2000
Social Media Management & Translation - $6000
Webinars, AMA & Competitions - $2500
Course Creation - $2500
DAO Setup and Management - $8000

Total : 21000 cUSD

All funds managed through the multisig will adhere to a robust transparency framework, ensuring clear and accountable resource management. A detailed breakdown of expenses, including monthly operational costs and activity-related expenditures, will be maintained in a publicly accessible system, enabling real-time tracking of fund usage.

Any unused funds at the end of six months will be returned to the Celo Community Treasury, reinforcing fiscal responsibility. To ensure stakeholders remain informed, periodic reports will summarize recurring expenses, initiative outcomes, and project impact, fostering continuous evaluation and improvement.

This approach not only guarantees transparency but also builds trust within the community by showcasing the responsible use of resources and measurable results.

A multisig wallet will be utilized to manage funds, requiring 2 out of 4 approvals for any transaction. This added layer of security ensures that decisions regarding fund allocation are made collaboratively.

Multisig wallet: 0xe1B10f25eb56446bAF94A48b6b63f100f1f686c9

Hello team!

Thank you for putting this proposal together, it’s wonderful to see so many regional communities building on Celo. I’m curious to learn a bit more about how you’ve seen the journey from social media and telegram engagement to meaningful usage in some of the categories you mention like financial inclusion, remittances or growing interest in digital assets?

Another point worth addressing is the DAO set up and management costs. Given that the operational budget is nearly 40% of the overall budget I think it would help the community make a decision on this if there was more details how those funds are planned to be spent.

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Hello @ annaalexa

Thank you for your thoughtful questions!
We’re delighted to share more insights about our journey and provide additional details on the operational budget allocation to ensure clarity and confidence in our proposal.

Since March 2024, our engagement efforts on social media and Telegram have been focused on building an active and informed community that understands and interacts with the Celo ecosystem. Below are some ways we’ve seen this engagement translate into meaningful outcomes:

Through localized articles and social media posts, we’ve introduced the Celo ecosystem to individuals who were previously unfamiliar with blockchain.
Many of these individuals have explored financial tools like $cUSD $cEUR and participated in discussions around real-world applications, including remittances and financial inclusion.

Also, we’ve engaged with community members who face challenges in sending and receiving remittances due to high fees and delays. By educating them about digital assets as a more efficient alternative.

We will continue to build on our efforts to achieve more tangible outcomes in the future, such as encouraging the download and use of Celo-supported applications like Valora and MiniPay, as well as generating on-chain results, including NFT certificates for academy graduates, using $cUSD, $cEUR.

About the DAO set up and management costs this will include:

  • Legal fees, administrative expenses, and initial setup costs required to launch and structure the DAO
  • DAO leadership and admin
  • Mutlisig creation and management
  • Handle DAO-related tasks, including partnerships and events

Our expenses align with some similar proposals and may even be lower in comparison.

If you have any questions, we would be delighted to address them and clarify any doubts you may have.

GM @CeloArabia Team! :wave:

Thank you for sharing your proposal. However, it seems there might be some confusion regarding how Celo Governance operates. You’ve submitted a PR to the Celo Governance Repository without following the necessary steps to proceed in the process.

As a Governance Guardian for Celo, I recommend reviewing this post on Celo Governance Procedures to familiarize yourself with the process. Additionally, you might consider submitting your proposal through the CeloPG strategy first, as it offers a simpler process with fewer steps compared to the Community Fund Governance route.

If you decide to proceed with the CeloPG strategy, note that submitting a PR to the GitHub repository isn’t required. I’d also suggest reviewing the guidelines for proposal formats to ensure your submission aligns with the platform’s expectations.

Also remember you need to present your proposal in a Celo Governance Call before moving forward with the next phases. Here is a detailed breakdown of the steps needed to submit a Proposal to Celo Governance or Celo Public Goods.

This second stage is needed if your proposal will be submitted only to Celo On Chain Governance

Looking forward to seeing your proposal develop! :clap:

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GM @0xj4an-work,

Thank you for your explanation and clarification.
Unfortunately CeloPG does not support regionals initiatives at the moment, we are inspired by the CeloColomobia proposal which has been approved and we are following the same steps.

We now understand that we are just missing the step of participating in the governance call, right?

Hello @CeloArabia team.

You are still missing this step before submitting your proposal for a Governance Call

But as we are still enforcing some procedures for the Governance Process we will allow you folks to present your proposal in the next call.

Good Luck :raised_hands: