This thread provides an initial reflection of the Celo Regional Hubs (DAOs) operations to generate key insights to shape effective and scalable models for expanding Celo globally through regional Hubs. Not all Regional DAOs have submitted their final report for the year, which will be integrated later to provide a better overall picture. This report was produced by Niko da Costa Gomez, co-lead of Celo Europe, after speaking with different Regional DAO stakeholders (not all). Further feedback and suggestions are highly appreciated.
Background
The Celo Regional DAO initiative emerged in early 2023 as an experiment to decentralize ecosystem growth on a local level and fill the gap left by the original ambassador program. Funded and supported by the Celo Foundation, these DAOs were designed to bring global innovation to regional ecosystems by nurturing builders, users, and partners worldwide.
The first year was experimental, allowing Regional DAOs to test diverse onboarding and engagement strategies. However, in 2024, Regional DAOs became increasingly structured through the support of CeloPG, structuring the application and budgeting processes. Now, as we stand at a pivotal moment, it’s time to reflect on what has been achieved, identify lessons learned, and use these insights to shape the vision for 2025.
1. Regional DAOs overview in 2024
In 2024, CeloPG received diverse applications from across the globe, requesting different budgets to support localized initiatives. While not all proposals were approved, it granted insight into budgets and how teams support the bigger Celo Vision. These DAOs proposed different ideas to drive Celo’s adoption, from developer onboarding to financial inclusion campaigns. Below is an overview of all DAO applications, their focus areas, and funding statuses:
2024 DAO Application Overview
DAO Region | Budget Received | Focus Areas | Funding Status |
---|---|---|---|
Celo Africa | $311,200 | Incubator Program - Developer Onboarding - Community Development - Marketing - Stablecoin adoption campaigns - Local partnerships - Events | |
Celo Europe | $246,250 | Ecosystem Support - Events - Community Development - Content Production - Business Development - Investor Relationship | |
Celo Latam* | $70,000 | Community Building - Marketing - Research - Events - Partnerships - Venture Studio/Incubator | |
Celo Colombia* | $38,000 | Stablecoin Adoption - Developer Onboarding - Education and Awareness - Community Development | |
KohCelo | $59,850 | Localization of Content - Community Development - Events - PR - Local Partnerships | |
Celo Philippines | $35,000 | Community Development - Event Sponsorship - Stablecoin adoption | |
Celo Mexico | $2,000 | Community engagement | |
Celo Arabia | - | Localized Content - Community Development - Local meetups | |
Celo Canada | - | Community Development - Curriculum development | |
Celo India | - | Talent Development - Awareness |
*CeLatam has not requested an additional budget this cycle and is still spending from its initial proposal. The numbers mentioned here are approximate spending for 2024.
**Celo Colombia is the only Regional Hub funded in 2024 that proposed a budget directly to the Celo Community treasury, separate from the CeloPG budgets.
2. Key Achievements of Regional DAOs in 2024
An analysis of the activities in 2024 reveals several notable accomplishments that highlight their contributions to the Celo ecosystem:
- Achievements
- Workshops and Events: Over 50 community engagement events were hosted, introducing thousands of new users to the Celo ecosystem.
- Celo Gather: Celo Europe has organized a flagship event bringing all the stakeholders together and has sparked community-driven Celo Gather worldwide.
- Knowledge and Talent Development: Regional DAOs have cultivated a network of individuals with deep expertise in Celo. Many contributors, starting from scratch, have quickly integrated into the ecosystem and now play active roles in shaping its growth and direction.
- Localized Education: Several DAOs translated educational materials into local languages, making Celo accessible to underserved communities.
- Hackathons and Bootcamps: Regional DAOs organized hackathons and technical boot camps, onboarding hundreds of developers to build on Celo.
- Stablecoin Adoption: Campaigns in Africa and Latin America successfully drove increased wallet activations and transaction volumes.
- Collaborative Networks: DAOs established partnerships between themselves and externally with local businesses, universities, and organizations.
- Content Creation: Celo Europe produced high-level content around major ETH events and short documentaries shining light on Celo’s latest developments
- Social Media Growth: DAOs significantly grew in Telegram, Twitter, and other community platforms, expanding Celo’s digital footprint.
- Attendee Metrics: Events hosted by DAOs drew thousands of unique participants, demonstrating strong interest and community support.
3. Key Insights
After analyzing the 2024 applications and proposals, we identified key insights within the program. These findings offer valuable guidance for refining the approach in 2025:
- Insights
- 7 DAOs received funding, with budgets ranging from $2,000 (Celo Mexico) to $311,200 (Celo Africa).
- Community engagement, events, educational content creation, and developer onboarding were the most frequent focus areas.
- Celo Africa and Celo Europe received the most significant funding allocations for about ±70% of the total budget.
- Celo Africa has an astonishingly high output for activating wallets, users, and developers.
- Celo Europe falls under this high bracket partially due to the Flagship Celo Gather, which costs approx ±70K to organize.
- Celo Mexico’s $2,000 budget highlights the opportunity for a smaller, more agile budget for quick market hypothesis tests.
- The concept of DAOs is not always needed for smaller teams. It generally introduces unnecessary costs and more complexity than tangible benefits. Regional Hubs should choose the governance structure best suits their size, goals, and local context.
4. Winning Verticals
When evaluating Celo Regional DAOs, a common question is, “What is their ROI?” Due to the nature of Regional DAOs, it’s challenging to define a single standard metric to measure ROI. However, by analyzing DAO proposals, progress reports, and spending breakdowns, we have identified four key activity verticals that provide a measurable framework for evaluating and scaling Regional DAO activities.
- Community Engagement and Education: This vertical focuses on driving awareness, building trust, and introducing new users to the Celo ecosystem at a grassroots level. These activities help increase wallet activations and strengthen community trust. Key activities within this vertical include hosting workshops, meetups, and local events and creating accessible and localized educational content.
- Developer Onboarding: This vertical aims to expand Celo’s technical community and foster innovation by attracting and empowering developers to build on the platform. It boosts ecosystem growth by facilitating the creation of new dApps, tools, and projects by trained developers. Activities include organizing hackathons, boot camps, training sessions, and partnering with universities.
- Stablecoin Adoption: Focused on driving real-world usage of Celo stablecoins, this vertical increases transaction volume and supports financial empowerment. Activities involve promoting stablecoins for remittances and payments, and educating communities about stablecoin use cases and benefits.
- Ecosystem Capacity Building: This vertical builds foundational skills and infrastructure to ensure the growth and sustainability of regional ecosystems. Key activities include training local leaders and community members, running mentorship programs for developers and entrepreneurs, and supporting localized content and infrastructure creation.
These verticals align strongly with Celo’s mission and provide a clear framework for measuring the impact of Regional DAOs. The conclusions were drawn based on the following factors:
- Data Analysis: Reviewing DAO proposals and progress reports revealed recurring themes and measurable impacts tied to these verticals.
- Metrics Evaluation: These verticals allow for the development of systematic frameworks to quantify impact effectively.
- Regional Consistency: The activities within these verticals were consistently executed across multiple DAOs, highlighting their relevance and scalability.
5. Observations for 2025
The achievements and challenges of Regional DAOs in 2024 provide valuable insights for shaping a better program in 2025. Here are key observations to guide future improvements:
Topic | Observation | Considerations |
---|---|---|
Budget Allocation Balance | In 2024, two DAOs (Celo Africa and Celo Europe) accounted for over 70% of the total budget, leaving limited resources for other regions. | Introduce a cap on bigger Hubs to ensure a more balanced distribution of funds across regions. This would enable underfunded Hubs to scale their initiatives or open new opportunities for smaller areas. |
Standardize Metrics For Impact | Measuring success varied across DAOs due to a need for standardized KPIs, making it challenging to compare outcomes. | Establish uniform impact metrics, to ensure accountability and transparency. |
Enhanced Collaboration | Many DAOs operated independently, leading to fragmented efforts and missed opportunities for resource-sharing and synergy. | Encourage cross-regional collaboration by hosting monthly coordination meetings or creating shared resources for DAOs with overlapping goals. |
Scalability of Successful Initiatives | Winning verticals, such as developer onboarding and stablecoin adoption, demonstrated significant impact in 2024 and have high scalability potential. | Prioritize funding for these verticals and replicate successful strategies across multiple regions. |
Structured Growth Tiers | DAOs varied greatly in size, maturity, and capacity, with larger DAOs often receiving the most resources. | Implement a phased tier structure (e.g., Seed, Growth, Mature) to allocate budgets more effectively and ensure smaller DAOs have the opportunity to grow sustainably. |
Onchain Data Points | We often rely on trust and minimal documentation to confirm that parties have met their commitments. This lack of verifiable proof introduces uncertainty about the actual outcomes of these programs. | Implementing onchain data points will create a verifiable and transparent system, removing ambiguity and ensuring accountability. This approach will provide a clearer picture of the actual return on these initiatives and build greater trust in the program’s impact. |
6. Are Regional DAOs worth it in 2025?
This question has been at the forefront of our minds as we reflect on the role of Regional DAOs within Celo’s evolving ecosystem. As we enter a transformative phase with the CEL2 migration into the Superchain and align on the long-term vision of Celo’s Impact Era, Regional DAOs have the potential to be pivotal allies.
In this expanded landscape, Regional DAOs can act as connectors, creating localized experiences and attractors. They are uniquely positioned to drive grassroots marketing, build credibility, and enable organic adoption as we enter this new era. Their ability to operate on the ground, aligned with Celo’s vision, makes them a valuable asset in navigating the changes ahead.
However, sustainability is key. While some regions have shown significant success, it is only viable to continue investing large amounts of funding with a way to measure the impact or return on these investments. Besides providing measurable returns, mature regional DAOs should move toward partial self-sufficiency by diversifying funding sources, establishing income-generating activities, and forming strategic partnerships for this program to thrive long-term. If Regional DAOs remain entirely dependent on grants, the risk of inefficiency or resource waste increases.
Additionally, diversifying in key areas by allowing smaller DAOs to experiment and grow is crucial. Empowering smaller hubs to test ideas and build capacity creates a pipeline of resilient, capable hubs ready to scale. This approach ensures Regional DAOs can adapt to regional needs, uncover new opportunities, and strengthen the ecosystem from the ground up.
7. Path Forward
The successes and challenges outlined here highlight the potential of Regional Hubs to drive Celo’s mission forward, but they also emphasize the need for sustainability, accountability, and diversification. As more data and final reports come in, these insights will be refined to provide a clearer picture of the program’s overall effectiveness. Your feedback and suggestions are essential to this process. Together, we can ensure that Regional Hubs continue to be a driving force in expanding Celo’s global vision of prosperity for all.