Celatam Theory of Change

Hello, Celo Community!

During Celo Gather we unveiled our Theory of Change, a framework guiding our mission to transform Latin America through Web3. This approach outlines why change is possible and how we plan to achieve it.

Discover the visual representation here. (add the image on the post as well)

:bulb: Our Stating Point:

Centralized systems and platforms create disparities and stifle innovation in Latin America. At CeLatam we aim to empower communities, promote economic resilience, and drive sustainable development through Web3. And we are doing this by fostering a decentralized, inclusive, and innovative environment to nurture local entrepreneurs.

:dart: Our Strategy: A powerful conversion funnel.

  1. Marketing & Research: Engage and support the community with insightful content.
  2. Partnerships & Activations: Empower entrepreneurs through meet-ups, boot camps, incubator programs, and hackathons, among other initiatives.
  3. Venture Studio: Support Web3 initiatives within the Celo ecosystem.

:coin: Our efficient and resilient blended finance model supports our initiatives through diverse funding sources, aiming to ensure sustainability and impactful growth.

:jigsaw: We align with several UN SDGs, aiming to democratize access to difference resources and opportunities, promote inclusion and sustainability, and foster innovation.

Curious to learn more and see the full Theory of Change? Check out this awesome infographic and read more about it on our website here.

Your feedback is invaluable! We would love to receive your feedback here on the forum about our Theory of Change and explore ways to collaborate.


Love this framework!

One recommendation I have is to ensure there’s a system in place to collect data to illustrate how this program is a powerful conversion funnel. Clear data, metrics, onchain attestations, etc., can strengthen your ability to raise external capital and create a more robust blended financial model.

If one of the goals is to be eligible for OP RetroPGF, I highly highly recommend to focus on collecting onchain data. Some examples include:

  • Have the community “mint” useful content on mirror.xyz or paragraph.xyz
  • Register events on event.xyz and have people RSVP via a farcaster frame. This way you can begin collecting addresses of those who attended different events, improve identity/reputation within the community, and strengthen social graphs
  • Make Dune Analytics dashboards that illustrate how your program has supported various onchain initiatives within the Celo ecosystem that specifically track how transaction volume/onchain liquidity/new registered wallets/DAU has growth since you’ve supported them
  • Build in public!!! Tweet, cast, and post everything along the way. Engagement metrics are huge for showcasing the magnitude of this movement.

Overall, onchain data and metrics are key to assessing whether the conversion funnel is working as intended. I absolutely love the initiative and excited to see this prosper!

Feel free to reach out if there’s anything I can support with :slight_smile:

1 Like