CeLatam’s Strategy for 2025: Scaling Impact and Innovation in Latin America
Building on Our Foundations
As we step into 2025, CeLatam is more committed than ever to empowering builders, catalyzing impactful ventures, and fostering Web3 innovation across Latin America. Our journey so far has been shaped by several initiatives, strengthening relationships with key stakeholders and a talented, mission-aligned team. With these solid foundations, we are ready to take the next leap forward.
Looking at the Celo ecosystem, this year will be full of milestones such as the CEL2 transition and the integration with the Superchain, the expansion of Minipay, the enhanced coordination between Celo’s Regional Hubs, and the potential Celo Halving.
Additionally, an exciting Pop Up City in Recife/ Brazil during October and, in November, ETH Latam and the first-ever Celo Gather in Brazil, followed by Devconnect in Buenos Aires/ Argentina from November 17th to 22nd, will serve as crucial convening moments for the ecosystem. Finally, COP30 in Belém, within the Brazilian Amazon, with a central focus on Climate Finance, underscores the increasing importance of Web3 in global sustainability efforts.
Against this backdrop, CeLatam’s 2025 strategy is shaped by Community Building, Education, and Venture Acceleration.
Our North Star in 2025
From the birth of KnktDAO to the first ideation of our Venture Studio, we were guided by the vision of a structure that would impact Latin America’s Web3 ecosystem through the empowerment of builders.
The North Star defined for this season serves as a compass that guides our ambitious yet actionable goals to make a lasting impact:
Empowering builders and scaling Web3 impact-driven initiatives in Latin America.
CeLatam’s 2025 Objectives & Key Results (OKRs)
1. Promoting Education and Skill Development
Education remains a key priority in our mission to expand Web3 literacy and onboard more developers into the Celo ecosystem. This year, we will do the following:
KR1: Publish 20 educational resources on Web3, ReFi, and Celo in English, Portuguese, and Spanish, reaching at least 50k people across our channels, such as social media and our website.
KR2: Host 8 university workshops across key Latam countries, each attracting 50 students on average.
Through these initiatives, we aim to equip the next generation of builders with the knowledge and tools they need to succeed.
2. Building and Strengthening the CeLatam Community
A thriving ecosystem starts with a strong community. In 2025, we aim to:
KR1: Grow the Builders & Founders community to 200 active members on Telegram by Q4.
KR2: Ensure that 50% of the community members are active developers contributing to GitHub.
KR3: Partner with 10 local communities for mutual growth and cross-pollination.
Creating open and inclusive knowledge-sharing spaces for meaningful conversations and networking opportunities will strengthen the foundation for Latin America’s Web3 builders.
3. Increasing Participation and Impact through Events
With major events like ETH Latam, Recife Pop Up City, Devconnect, and COP30 on the horizon, CeLatam is planning an exciting activation calendar, featuring multiple activations to showcase Latin America’s leadership in Web3 and Regenerative Finance (ReFi). We plan to seize the moment by:
KR1: Organizing four Web3 bootcamps in Colombia, Mexico, Brazil, and Argentina, gathering 400 participants.
KR2: Hosting Celo Gather Latin America, attracting around 200 attendees.
KR3: Launching the Web3 LatAm Database, a resource designed to enhance collaboration and visibility for builders and projects.
4. Supporting the Development of High-Potential Projects
CeLatam’s Venture Studio will continue to be the core pillar of our strategy, creating conditions to ensure that innovative projects receive the support they need to thrive. In 2025, we will:
KR1: Incubate and/or accelerate five high-potential projects throughout the year.
KR2: Enable three projects to secure funding or strategic partnerships by Q4.
KR3: Build a network of 5 active venture capital funds supporting ecosystem projects.
By nurturing Web3 startups, we aim to drive real-world adoption and create a tangible impact in Latin America.
Our Main Initiatives in 2025
Bootcamps
OKR3.1: Organizing four Web3 bootcamps in Colombia, Mexico, Brazil, and Argentina, gathering +200 participants.
Timeline: April - Colombia; June - Mexico; October - Brazil; November - Argentina
We will launch a series of four (04) Web3 bootcamps across Colombia, Mexico, Brazil, and Argentina to equip developers, entrepreneurs, and changemakers with blockchain skills. These bootcamps will provide hands-on training, guiding participants from basic Web3 concepts to smart contract deployment and real-world use cases in regenerative finance and impact projects.
Each bootcamp will feature:
• Expert-led sessions on Celo’s infrastructure, decentralized finance (DeFi), and ReFi applications.
• Mentorship opportunities with experienced builders and investors.
• A pitch competition or demo day, where participants can showcase projects and receive feedback.
With a target of 400 participants, these bootcamps will act as a catalyst for local Web3 adoption, strengthening Latin America’s presence in the Superchain ecosystem.
If you’re interested in supporting this initiative as a sponsor and helping scale Web3 adoption in Latin America, reach out to us at partner@celatam.org to explore partnership opportunities!
Celo Gather Latin America
OKR3.2: Hosting Celo Gather Latin America, attracting around 200 attendees.
Date and Location: TBC
In the second semester of 2025, Celo Gather Latin America will be hosted by CeLatam, marking a pivotal moment in the relationship between Celo and Latin America. The event will unite developers, entrepreneurs, and impact-driven builders to explore Celo’s regenerative finance ecosystem and address Latin America’s unique challenges. Opportunities abound, from hands-on developer workshops and ecosystem showcases to panel discussions on public goods funding, real-world asset tokenization, and financial inclusion. Expect a vibrant mix of culture, community, and cutting-edge tech. Whether you’re a builder, investor, or policymaker, Celo Gather Latam 2025 will be the place to co-create the next wave of Web3 for Latin America.
Workshops in Universities
OKR1.2: Host or support eight university workshops across key Latam countries, each attracting 50 students on average.
To boost our capacity-building efforts, CeLatam will host at least eight workshops in leading Latin American universities, focusing on Web3, ReFi, and impact-driven decentralized applications.
These workshops will:
• Introduce students to blockchain fundamentals, smart contracts, and real-world applications in financial inclusion, sustainable development, and governance.
• Feature guest lectures from Web3 pioneers, builders, and investors.
• Encourage hands-on experimentation with Celo and Superchain tools, enabling students to deploy basic smart contracts.
With a projected attendance of 50 students per workshop, these initiatives aim to nurture the next generation of blockchain talent, fostering Latin America’s position as a leader in decentralized innovation.
Handbooks
OKR1.1: Publish 20 educational resources on Web3, ReFi, and Celo in English, Portuguese, and Spanish, reaching at least 50k people across our channels, such as social media and our website.
Timeline: Community Building (Q1), Impact (Q2), Regional Development & Web3 (Q3), Web3 in Latin America (Q4)
One of the most powerful ways to scale impact is through structured knowledge-sharing. CeLatam’s 2025 strategy emphasizes community building and venture acceleration. As part of this mission, handbooks will serve as open-source guides, distilling key learnings from our initiatives into actionable frameworks for builders, investors, and policymakers.
CeLatam has always embraced the ethos of building and learning in public. The philosophy of “Build in Public, Learn in Public” underpins our commitment to radical transparency, iterative learning, and continuous improvement.
The handbooks will ensure that lessons from CeLatam’s journey benefit the wider Web3 community and comprehend not only our learnings but also showcase the collective intelligence of the Celo and LatAm Web3 Ecosystem as we will be partnering with key players to explore topics such as:
• How to build and scale decentralized communities.
• The role of Web3 in impact measurement and funding models.
• Public development strategies for public and private entrepreneurs adopting blockchain to drive regional economic development.
• Best practices for education and onboarding to Web3 in Latin America.
Handbooks will be published on the Insights Hub on CeLatam’s website, ensuring open access to valuable knowledge. We will also announce each new launch on Social Media and the Celo Forum — so make sure to follow us to stay updated!
Venture Studio & Blended Finance
OKR4.3: Build a network of 5 active venture capital funds supporting ecosystem projects.
CeLatam will explore Blended Finance as a pathway to bridge the gap between the volume of traditional impact capital and the web3 tooling for impact capital allocation following Celo’s regenerative finance mission.
Key activities include:
• Research and experimentation with impact measurement frameworks and on-chain programmable funding mechanisms, such as automated disbursements and milestone-based grants.
• Collaborate with impact investors, NGOs, DAOs, and public institutions to structure hybrid funding models.
• Pilot programs integrating blockchain-based transparency and accountability tools into existing impact finance mechanisms.
By unlocking new liquidity channels for regenerative projects, CeLatam will position Web3 as a critical enabler of sustainable impact funding in Latin America.
Accelerator
OKR4.1: Incubate and/or accelerate five high-potential projects throughout the year.
OKR4.2: Enable three projects to secure funding or strategic partnerships by Q4.
Timeline: Second semester of 2025
The CeLatam Web3 Acceleration Program is a 12-week initiative designed to support blockchain projects that have already deployed their applications on any EVM-compatible network, with a preference for those building on Celo. The program is tailored for startups looking to refine their business models, achieve economic sustainability, and scale their impact within the Web3 ecosystem.
Program Objectives
This acceleration program is built to help Web3 startups achieve the following:
- Business Model Iteration – Refining product-market fit and revenue strategies.
- Economic Viability in the Mid-Term – Ensuring long-term sustainability.
- MVP Launch & Optimization – Strengthening product readiness for broader adoption.
- Growth Strategy Development – Creating scalable go-to-market approaches.
- Raising Capital Strategies – Preparing startups to secure funding from investors.
Program Structure & Focus Tracks
Participants will go through a structured curriculum while receiving mentorship, investment readiness support, and ecosystem access. The program will feature four specialized tracks, targeting key blockchain applications in Latin America:
- Payments & Remittances – Empowering solutions that enhance cross-border transactions, merchant adoption, and financial accessibility.
- Savings & Loans – Supporting DeFi protocols and fintech solutions that drive financial inclusion.
- Stablecoins & Real-World Assets (RWA) – Expanding the adoption of stable assets to provide financial stability and bridge crypto with traditional markets.
- Impact Measurement – A BlendedFi exclusive framework experience, equipping founders with the tools to define KPIs and OKRs, implement measurement strategies, and enhance transparency through impact reporting.
Operations & Finances in 2025
CeLatam began 2025 with 530,619 CELO in its treasury, fully allocated to the initiatives outlined in this article, along with operational costs such as salaries and tooling. 100% of the remaining tokens are currently staked.
In addition to our treasury strategy, we are actively seeking event sponsorships and grant opportunities to fund our projects further and sustain CeLatam’s operations.
Our team is led by Cristóbal Pereira, with Susanne Zarpellon as Operations Lead, and Marcelo Silva heading Research initiatives. We are also supported by an outstanding advisory team, including Camila Rioja (President at Plexos Institute), Martin Volpe (Engineering Manager at cLabs), and Gabriel Ribenboin (Co-Founder & CEO of Impact Bank).
The Road Ahead
With 2025 set to be a transformative year for CeLatam and the broader Web3 ecosystem, we are doubling down on our efforts to foster community growth, drive education, and accelerate impactful ventures. From CeL2’s integration into the Superchain to leveraging relevant events in the region, we are positioning Latin America as a leader in Web3 innovation.
We are committed to:
• Scaling community-driven initiatives, ensuring local builders have the resources and networks to thrive.
• Bridging Web3 with real-world economies, making decentralized finance accessible to millions across Latin America.
• Advancing education and impact-driven ventures, creating a sustainable and equitable blockchain ecosystem.
And we want you to be part of this journey! Follow us on social media, join our Telegram group, and stay tuned for updates on how you can get involved. Let’s build the future of Web3 in Latin America together!