Dear Community Members,
We are excited to present to you a proposal that we believe will greatly benefit our community and ecosystem. The proposal aims to secure funding for the ongoing operations of CeloDaily, a channel that has provided crucial information, news, and stories about Celo and various projects in the ecosystem since 2021.
By supporting this proposal, we can continue to build engagement with the Celo community, increase the reach and impact of Celo and CeloDaily, and benefit the Celo Foundation and ecosystem. Our objective is to increase awareness and interest about Celo and diverse projects in the ecosystem and from the outside, allowing new projects to gain recognition quickly.
Let us work together towards a brighter future for the Celo community and ecosystem. We appreciate your support and look forward to your participation.
@CeloDaily is the top Celo-dedicated influencer at the center of the Celo ecosystem, and its presence on Twitter is essential for the Celo Foundation and diverse projects built on Celo. The objective of this proposal is to secure funding for the ongoing operations of CeloDaily to continue building engagement with the community, increasing its reach and impact, and benefiting the Celo Foundation and ecosystem. In addition, to increase awareness and interest in Celo and diverse projects in the ecosystem, CeloDaily will run a newly and specially designed Twitter Ads campaign for ecosystem projects.
For more information about CeloDaily, please visit: www.twitter.com/celodaily and www.celodaily.com.
Since 2021, CeloDaily has provided crucial information, news, educational contents and stories about Celo and various projects in the ecosystem. This has allowed the entire ecosystem to promote various projects regardless of their category, such as DeFi, ReFi, NFT, wallet, infrastructure, etc. Moreover, as CeloDaily can actively address topics that are challenging to approach on the official Celo account, it has become a channel that represents the voice of the community.
In January 2023, CeloDaily achieved approximately 300K impressions and about 10K engagement on Twitter. This performance is particularly significant because CeloDaily is a core channel among Celo-related ecosystems, builders, and holders.
Who manages CeloDaily
CW Kim, a 12-year experienced brand marketing expert, manages CeloDaily. He specializes in integrated marketing communication, brand strategy, digital and social marketing, content marketing, launching, event, and etc.
Objective of the proposal
The objective of this proposal is to secure funding for the ongoing operations of CeloDaily, with the goal of increasing awareness and interest in Celo and diverse projects in the ecosystem, as well as providing a platform for new projects to gain recognition quickly. By continuing to build engagement with the Celo community and increasing the reach and impact of CeloDaily, this proposal aims to benefit the Celo Foundation and ecosystem as a whole.
- Increased awareness and interest in Celo and various projects in the ecosystem among community members, builders, holders and potential investors.
- Increased engagement with the Celo community through the CeloDaily Twitter account, community forum, and Discord server.
- New projects and initiatives within the Celo ecosystem gaining recognition and exposure through the promotion of one project per week through Twitter Ads.
- Community members being able to participate in the content creation process by providing information and requests to the CeloDaily team through Twitter DMs or the Community Forum.
Scope of Work & Deliverables
A. Content strategy and planning.
B. Content creation: Minimum 14 tweets per week that include
1) Minimum four tweets with images per week
2) Minimum ten text-only tweets, including quote retweets
C. Paid media for ecosystem
Community Forum in celodaily.com
A. Forum management
B. Content creation
CeloDaily Discord management
One year from the start of funding, renewable by a new governance proposal in 2024.
To renew the funding, an achievement of KPI & Goal will be evaluated.
One-time payment for $41,070 with $CELO
Twitter Ads budget: Why and How
In social marketing, organic impression and engagement have limitations. By promoting high-quality content related to ecosystem projects through Twitter Ads, CeloDaily can give expertise advertising effect to ecosystem projects and lead to a virtuous cycle for Celo, CeloDaily and the ecosystem. The proposed budget of $12,000 will be used exclusively for ecosystem projects. CeloDaily will run Twitter Ads for its contents that introduce ecosystem projects, approximately $240 for one tweet per week. The targeting country will be discussed with each project’s team.
KPI & Goal
Twitter Ads performance
- Based on the internal Ad test result with targeting Kenya, India and Nigeria.
- The actual performance may vary depending on the targeting.
How community can participate
For content creation, community can request or give information to CeloDaily team through DM in Twitter or the Community Forum.
The post in the Community Forum can be shared via Twitter.
CeloDaily will open and run Discord server to get information through conversation with community.
CeloDaily will share Twitter Analytics data and Twitter Ad data including spending in the Celo Official Forum and CeloDaily Twitter.