Creating a video for Celo with DeFi Teller

Proposal summary

Despite the fact that Celo is a unique project and one of the key players in the industry, we were unable to find any really high-quality video content about the network. The existing videos either mention Celo along with other projects or describe the UI of the network and repeat common descriptions. The videos included in the documentation section mainly focus on Celo token and Celo dollar use cases and don’t really reveal technological aspects of the network and how they help achieve fast and light transactions.

We would like to propose the make a detailed video about the Celo architecture and dig deeper into the logic of the project. Using original illustrations we would like to explain in simple terms how the network’s consensus work, specifically how it implements the IBFT, describe the three-tier node structure and how exactly validators, full nodes and clients run the network, how it leverages the ZK-snark technology, what is behind Celo stablecoins and much more.

About DeFi Teller

DeFi Teller is an educational resource that does the due diligence for the user by providing information about blockchain technology and decentralized applications (reviews, video explainers, on-chain data) in the most accessible way.

​​​​​​​The project officially launched in May this year, and currently, 15 people are working on it (developers, designers, illustrators, editors, writers, and marketing specialists). During the short time of its existence, the project has managed to attract the attention of those we talk about. For example, the video we created about Polkadot was added to the Polkadot and Kusama documentation: Getting Started · Polkadot Wiki

We want to create a resource that would motivate users to study the technical component behind DeFi projects and shift the paradigm from “What coin to buy to get rich (and what buttons to press to do it)” to a deeper understanding of the technology behind the most popular projects and blockchain in general.

What we are good at:

Writing scripts targeted at an audience with an average level of knowledge in blockchain. We target people who have a basic understanding of how blockchain works, as well as a cursory understanding of the crypto market and its key players. Our viewer has probably already used dApps on the simple purchasing/trading/borrowing/staking level. Our task is to immerse this user deeper and explain in simple words what technology stands behind a particular project. In doing so, we take the presentation format very seriously and try to dig deep, figuring out what is under the hood of technologies and projects and what exactly makes them special. For example, this is how we explained what is Avalanche: What is Avalanche Network and How Does it Work? Explained in 5 Minutes - YouTube

Creating distinctive visuals. The DeFi Teller team uses only original illustrations and takes a thoughtful approach to the process of video storyboarding. Our team of illustrators and animators works tightly with the editorial team, and the team of the project we’re reviewing.


The existing DeFi Teller videos were created by us with our own funds and were highly praised by the teams of the projects we were talking about. Further, we see our development in line with the spirit of decentralization - we would like to continue to talk about the most interesting projects and do so with nice graphics and quality scripts. We’re not looking for profits coming directly from the teams, nor are we looking to create entirely commercial videos, reserving the right to choose the topics and angle of their coverage. All we need is to cover the cost of the video and support us in distributing the content (retweets, adding to documentation, and so forth).

The video creation process is as follows:

-Writing script;

-Creating storyboard;

-Recording voice-over;

-Animating the video;

-Publishing the video on DeFi Teller resources (website, Twitter and Youtube)


The timeline of the video depends on its budget. Without expanding the design team, and given that edits and comments from the team will be provided promptly, we can produce one video in about 3-4 weeks.

We will need:

1 week to create and edit the script (two editors involved, 4 hours a day each);

1 week for designing the storyboard (three design team members involved, 3-4 hours a day each);

1-2 weeks for the animation (two design team members involved, 5 hours a day each).

Input expected from the Celo team:

The team/community reviews the script and gives notes;

The team/community reviews the storyboard and gives notes;

The team/community reviews the final draft of the video and gives notes;

Help in promoting the video (e.g. on social media or in the project documentation).

Cover the cost of video production.


Our team will be able to give you an accurate estimate of the budget only after the script is approved since most of the cost of the video falls on the work of the illustrators and animators. A rough estimate is that on average one minute of video costs us $1,000.

The approximate cost of the final amount in percentage ratio looks like this:


Writer - 5%

Editor - 7%


Illustrator - 25%

Designer - 16%

Supervisor - 7%


Designer - 30%

Supervisor - 10%


Wanted to share our latest video on Aave Aave V3 Made Crystal Clear! Detailed 2023 Aave Review. DeFi Lending Explained in Simple Terms - YouTube

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Great job team! This is a really high quality video.

We have a content creation program called Celo Sage that supports creators who are passionate about educating the community about technical blockchain topics. You can submit an application to become a creator here.

You can also reach out to @viral-sangani, @harpaljadeja, or anyone in the #celo-sage channel on Discord to learn more. Typically content is based on bounties and can be earned for any type of content such as article, tutorial, or video. It sounds like the animation costs are very high and might not be suitable for the program, but if you have a technical team who is interested in education people about the deeper fundamentals of Celo, this is a great opportunity!

Let us know if you have any questions.

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