Hi Martin,
This is not a new brand; CeloPG has existed for over a year and coordinated multiple Celo ecosystem programs over the past year.
The costs you indicate are not purely “overhead” as they include the development of open-source software, public goods frameworks, Celo Governance and Treasury support, and significant BD efforts.
In H2 2024, we attracted over USD 150,000 in third-party matching into our program, multiplying Celo’s capital by 1.7x. The additional capital we’re able to attract for Celo Public Goods and its Builders nearly completely offsets any spending on personnel, grants, and operations—in addition to bringing positive PR and new builders to Celo.
The Regen Coordination is one of the programs; the other programs focus on Celo Builder support, of which Stablecoin-related activities are a great share. We’re also already collaborating closely with MiniPay, Mento, and Valora to accelerate their builders, users and products through our programs.